Job Description

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Job Title: Digital Marketing Executive

Job Summary:
The Digital Marketing Executive is responsible for developing, implementing, and managing digital marketing campaigns to promote our products and services. This role involves leveraging various digital channels and tools to drive brand awareness, generate leads, and increase sales.

Key Responsibilities:

• Campaign Management: Create, execute, and optimize digital marketing campaigns across channels including social media, email, search engines, and display advertising.
• Content Creation: Develop engaging content for various digital platforms, including website, blog, social media, and email newsletters.
• SEO and SEM: Implement and manage SEO strategies to improve organic search rankings and manage SEM campaigns to drive paid traffic.
• Analytics: Monitor and analyze campaign performance using tools like Google Analytics, adjusting strategies based on data insights to achieve marketing goals.
• Social Media Management: Develop and manage social media strategies, including content planning, scheduling, and engagement.
• Email Marketing: Design and implement email marketing campaigns, including newsletters, promotional emails, and automated workflows.
• Market Research: Conduct research to identify industry trends, customer preferences, and competitive landscape to inform marketing strategies.
• Collaboration: Work closely with other teams such as sales, design, and product to ensure cohesive and effective marketing strategies.

Qualifications:

• Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
• Experience: Proven experience in digital marketing with a solid understanding of various digital marketing channels and tools.
• Skills: Proficiency in digital marketing tools and platforms (e.g., Google Ads, social media platforms, email marketing software). Strong analytical skills with the ability to interpret data and make data-driven decisions. Excellent written and verbal communication skills.
• Certifications: Certifications in digital marketing or related fields (e.g., Google Analytics, Google Ads) are a plus.

Preferred Attributes:

• Creative thinking and problem-solving skills.
• Ability to work independently and as part of a team.
• Strong organizational skills and attention to detail.
• Experience with content management systems (CMS) and design tools is advantageous.

Job Type: Full-time

Pay: ?12,000.00 - ?18,000.00 per month

Benefits:

• Internet reimbursement

Schedule:

• Day shift
• Morning shift

Supplemental Pay:

• Yearly bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person