Job Description

The iScale is seeking a talented and dynamic Digital Marketing Specialist to join our team. As a Digital Marketing Specialist, you will be responsible for developing and executing strategic marketing campaigns to enhance brand visibility, drive lead generation, and boost sales.

Key Responsibilities:

• Strategize and develop marketing campaigns across various digital platforms to increase brand awareness, generate leads, and drive sales.
• Proficiency in Google AdWords, Google Analytics, and other digital marketing tools.
• Manage social media campaigns on platforms such as Facebook, Instagram, and YouTube, ensuring engaging content and timely responses to audience interactions.
• Oversee Google AdWords and Google Analytics to optimize campaign performance and track key metrics.
• Identify and define target audiences to tailor marketing efforts effectively.
• Manage SEO and SEM strategies to improve website visibility and search engine rankings.
• Coordinate email marketing campaigns, including content creation, segmentation, and performance analysis.
• Utilize SMS and WhatsApp broadcast for targeted marketing campaigns.
• Monitor website analytics and performance, making data-driven decisions to optimize user experience and conversion rates.
• Implement digital marketing automation tools and workflows to streamline processes and improve efficiency.
• Create compelling and engaging content, including graphics, videos, and reels, tailored for various digital platforms.

Job Type: Full-time

Pay: From ?15,000.00 per month

Benefits:

• Cell phone reimbursement

Schedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person