Job Summary: We are seeking an experienced and tech-savvy Digital Marketing Specialist to drive our online marketing efforts. The ideal candidate will have a strong understanding of SEO, lead generation strategies, social media marketing, and various digital marketing channels. They will play a crucial role in increasing our online visibility, driving website traffic, and generating qualified leads. Responsibilities: 1. Search Engine Optimization (SEO): - Conduct keyword research and analysis to identify relevant keywords for our products/services. - Optimize website content, meta tags, and other on-page elements for better search engine visibility. - Develop and implement an effective link-building strategy to improve domain authority. - Monitor and analyze SEO performance using tools like Google Analytics and Search Console. 2. Lead Generation: - Develop and implement lead generation campaigns through various channels (email marketing, content marketing, social media, etc.). - Optimize landing pages, forms, and calls-to-action to improve conversion rates. - Collaborate with the sales team to ensure a seamless lead nurturing process. - Analyze and report on lead generation performance, identifying areas for improvement. 3. Social Media Marketing: - Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter. - Create engaging content (text, images, videos) to build brand awareness and drive traffic. - Manage and monitor social media communities, responding to comments and queries. - Analyze social media metrics and adjust strategies accordingly. 4. Paid Advertising: - Plan and execute pay-per-click (PPC) campaigns on platforms like Google Ads and social media advertising platforms. - Conduct keyword research, create ad copy, and optimize campaigns for maximum ROI. - Monitor and analyze campaign performance, making necessary adjustments to improve results. 5. Content Marketing: - Develop and implement a content marketing strategy to attract and engage our target audience. - Create high-quality, SEO-friendly content (blog posts, whitepapers, case studies, etc.). - Promote content through various channels to drive website traffic and lead generation. 6. Email Marketing: - Design and execute email marketing campaigns to nurture leads and promote products/services. - Craft compelling email copy and subject lines to improve open and click-through rates. - Analyze email campaign performance and optimize strategies accordingly. 7. Reporting and Analysis: - Utilize various analytics tools to track and report on the performance of digital marketing campaigns. - Prepare comprehensive reports and dashboards to communicate campaign results and insights. - Continuously analyze data to identify opportunities for improvement and optimization. Qualifications: - Bachelor\'s degree in Marketing, Communications, or a related field (or equivalent experience). - Minimum of 3 years of experience in digital marketing, including SEO, lead generation, social media marketing, and paid advertising. - Excellent understanding of digital marketing tools and platforms (Google Analytics, SEMrush, Moz, HubSpot, etc.). - Strong analytical and data-driven mindset, with the ability to interpret and act on data insights. - Excellent written and verbal communication skills. - Proficiency in content creation and copywriting. - Familiarity with HTML, CSS, and basic web development principles (preferred). - Ability to multitask and prioritize tasks in a fast-paced environment. - Creativity and a passion for staying up-to-date with the latest digital marketing trends and best practices. Job Type: Full-time Pay: \xe2\x82\xb925,000.00 - \xe2\x82\xb940,000.00 per month Schedule:

• Day shift

Education:

• Bachelor\'s (Preferred)

Experience:

• Digital marketing Specialist: 3 years (Required)

Work Location: In person