Job Summary: We are seeking an experienced and tech-savvy Digital Marketing Specialist to drive our online marketing efforts. The ideal candidate will have a strong understanding of SEO, lead generation strategies, social media marketing, and various digital marketing channels. They will play a crucial role in increasing our online visibility, driving website traffic, and generating qualified leads.Responsibilities:1. Search Engine Optimization (SEO):- Conduct keyword research and analysis to identify relevant keywords for our products/services.- Optimize website content, meta tags, and other on-page elements for better search engine visibility.- Develop and implement an effective link-building strategy to improve domain authority.- Monitor and analyze SEO performance using tools like Google Analytics and Search Console.2. Lead Generation:- Develop and implement lead generation campaigns through various channels (email marketing, content marketing, social media, etc.).- Optimize landing pages, forms, and calls-to-action to improve conversion rates.- Collaborate with the sales team to ensure a seamless lead nurturing process.- Analyze and report on lead generation performance, identifying areas for improvement.3. Social Media Marketing:- Develop and execute social media marketing strategies across platforms like Facebook, Instagram, LinkedIn, and Twitter.- Create engaging content (text, images, videos) to build brand awareness and drive traffic.- Manage and monitor social media communities, responding to comments and queries.- Analyze social media metrics and adjust strategies accordingly.4. Paid Advertising:- Plan and execute pay-per-click (PPC) campaigns on platforms like Google Ads and social media advertising platforms.- Conduct keyword research, create ad copy, and optimize campaigns for maximum ROI.- Monitor and analyze campaign performance, making necessary adjustments to improve results.5. Content Marketing:- Develop and implement a content marketing strategy to attract and engage our target audience.- Create high-quality, SEO-friendly content (blog posts, whitepapers, case studies, etc.).- Promote content through various channels to drive website traffic and lead generation.6. Email Marketing:- Design and execute email marketing campaigns to nurture leads and promote products/services.- Craft compelling email copy and subject lines to improve open and click-through rates.- Analyze email campaign performance and optimize strategies accordingly.7. Reporting and Analysis:- Utilize various analytics tools to track and report on the performance of digital marketing campaigns.- Prepare comprehensive reports and dashboards to communicate campaign results and insights.- Continuously analyze data to identify opportunities for improvement and optimization.Qualifications:- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience).- Minimum of 3 years of experience in digital marketing, including SEO, lead generation, social media marketing, and paid advertising.- Excellent understanding of digital marketing tools and platforms (Google Analytics, SEMrush, Moz, HubSpot, etc.).- Strong analytical and data-driven mindset, with the ability to interpret and act on data insights.- Excellent written and verbal communication skills.- Proficiency in content creation and copywriting.- Familiarity with HTML, CSS, and basic web development principles (preferred).- Ability to multitask and prioritize tasks in a fast-paced environment.- Creativity and a passion for staying up-to-date with the latest digital marketing trends and best practices.Job Type: Full-timePay: \xe2\x82\xb925,000.00 - \xe2\x82\xb940,000.00 per monthSchedule:

• Day shift

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing Specialist: 3 years (Required)

Work Location: In person