Job Description

Digital Marketing

Job Requirements and Responsibilities:

• Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
• Designs, builds, and maintains our social media presence.
• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
• Identifies trends and insights and optimizes spend and performance based on the insights.
• Brainstorms new and creative growth strategies through digital marketing.
• Plans, executes, and measures experiments and conversion tests.
• Collaborates with internal teams to create landing pages and optimize user experience.
• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Identifies critical conversion points and drop off points and optimizes user funnels.
• Collaborates with agencies and other vendor partners.
• Evaluates emerging technologies.
• Provides thought leadership and perspective for adoption where appropriate.

Qualifications / Skills:

• Creating and maintaining client relationships
• Self-motivated yet customer-focused
• Proficient in marketing research and statistical analysis
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Education, Experience, and Licensing Requirements:

• Bachelor's or master's degree in marketing or a related field
• Proven working experience in digital marketing, particularly within the industry
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
• Working knowledge of ad serving tools
• Experience in setting up and optimizing PPC campaigns on all major search engines
• Working knowledge of HTML, CSS, and JavaScript development and constraints

Responsibilities

• Delivering new designs and concepts to the designing department and handling the e-commerce operations. Coordinate with customer's needs to understand the market needs and trends.
• Plan and develop merchandising strategies that balance customers' expectations and company's objectives
• Analyse sales figures, customers reactions and market trends to anticipate product needs and plan product ranges/stock
• Maximise customer interest and sales levels by displaying products appropriately
• Build constructive customer relationships and team with channel partners to build pipeline and close deals
• Remain up to date with industry's best practices

Requirements and skills

• Proven working experience in merchandising
• Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
• Up-to-date with the latest merchandising trends and best practices
• Excellent verbal and written communications skills
• Strong listening, presentation and decision making skills
• Commercial acumen and the ability to "decode" customers
• MBA in Marketing or related field
• Having knowledge of 3D software like Matrix 7, Matrix 6 & Rhino 4
• Having knowledge of Adobe Creative Suites like Photoshop and illustrator.

Job Types: Full-time, Permanent

Pay: ?20,000.00 - ?25,000.00 per month

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Work Location: In person