Job Description

Job Title: Digital Marketer (Specialist in SEO & Performance Marketing)

Location: 521, 5th Floor Artech Group, Magneto Offizo, Magneto Mall, Raipur

Job Type: Full-time

Experience Level: Mid to Senior Level

About Us:

Artech Group is a dynamic and forward-thinking organization committed to innovation and

excellence. We are seeking a highly skilled Digital Marketer with a specialization in SEO and

Performance Marketing to join our growing team. If you are passionate about driving growth

through data-driven strategies and have a proven track record in optimizing digital presence, we

want to hear from you!

Key Responsibilities:

? SEO Strategy & Implementation:

? Develop, execute, and manage comprehensive SEO strategies to improve

organic search rankings and drive traffic.

? Conduct keyword research, on-page optimization, and link-building strategies.

? Monitor and analyze SEO performance using tools like Google Analytics,

SEMrush, Ahrefs, etc.

? Stay updated with the latest SEO trends, algorithm changes, and best practices.

? Performance Marketing:

? Plan, execute, and optimize paid digital marketing campaigns across platforms

(Google Ads, Facebook Ads, etc.).

? Manage budgets, track performance metrics, and report on campaign ROI.

? Conduct A/B testing to optimize ad creatives, landing pages, and other elements

for better performance.

? Collaborate with content, design, and development teams to create

high-performing digital assets.

? E-Commerce Platform Management:

? List and optimize products on major e-commerce platforms including Amazon,

Flipkart, Myntra, Nykaa, and Ajio.

? Develop and implement advertising strategies on these platforms to maximize

product visibility and sales.

? Monitor and analyze performance data from these platforms to make data-driven

decisions.

? Stay informed about platform-specific updates, guidelines, and best practices.

? Data Analysis & Reporting:

? Analyze website and campaign performance data to identify trends and insights.

? Prepare regular performance reports, providing actionable insights to improve

digital marketing efforts.

? Utilize data to inform and adjust strategies for continuous improvement.

? Collaboration & Communication:

? Work closely with the content, design, and development teams to ensure

cohesive digital marketing efforts.

? Communicate results, insights, and recommendations to stakeholders and

management.

Requirements:

? Bachelor's degree in Marketing, Digital Marketing, or a related field.

? 2-5 years of experience in digital marketing with a strong focus on SEO and performance

marketing.

? Proven experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).

? Strong knowledge of PPC platforms (Google Ads, Facebook Ads, etc.).

? Experience with product listing and advertising on e-commerce platforms like Amazon,

Flipkart, Myntra, Nykaa, and Ajio.

? Proficient in data analysis and reporting.

? Excellent communication skills and the ability to collaborate effectively with

cross-functional teams.

? A proactive and results-driven mindset with a passion for staying ahead of industry

trends.

Preferred Qualifications:

? Google Analytics and Google Ads certifications.

? Experience with content management systems (e.g., WordPress, Shopify).

? Familiarity with HTML, CSS, and JavaScript as it pertains to SEO.

What We Offer:

? Competitive salary and performance-based bonuses.

? Opportunities for professional growth and development.

? A collaborative and supportive work environment.

Job Type: Full-time

Pay: ?20,288.46 - ?28,053.38 per month

Benefits:

• Provident Fund

Schedule:

• Day shift

Education:

• Master's (Preferred)

Experience:

• Digital marketing: 1 year (Preferred)
• total work: 1 year (Preferred)

Work Location: In person