SEM/PPC (Search Engine Marketing/Pay Per Click) Responsibilities

• Develop and execute effective long- and short-term paid search strategies for strong ROAS.
• Manage, review, and handle daily account tasks across Google Ads, Bing, and other platforms for diverse clients.
• Monitor keyword bids, audience targeting, budget limits, impression share, quality score, and key metrics.
• Recommend and implement strategies for keywords, audience targeting, campaign structure, and more, aligned with client objectives.
• Oversee, manage, and generate weekly and monthly client reports covering key metrics, goal tracking, revenue, and paid search efforts.
• Provide creative copy suggestions and graphical ad templates.

Experience

• 3+ years

SMA (Social Media Advertising) Responsibilities

• Develop ad strategies to boost buyer interest and cost-efficient lead generation.
• Manage daily paid social ads on platforms like Facebook, Instagram, Snapchat, and Pinterest.
• Track and report campaign results, analyze data, and provide regular client updates.
• Optimize paid marketing using various dashboards (Google Analytics, Ad Manager, etc.).
• Handle all aspects of social advertising: automation, scheduling, conversion tracking, video, e-commerce, and CRO.

Additional Responsibilities

• Manage e-commerce ad campaigns on platforms like Amazon, AliExpress, and eBay.
• Plan, execute, and improve email marketing campaigns, including audience targeting, list growth, analysis, and reporting.
• Establish and execute a YouTube channel strategy, focusing on long-term goals, go-to-market plans, and KPIs for the search engine.