Job Description

Experience: 4 to 8 years

CTC : 4.5 to 6.5 LPA

Key Responsibilities:

1. Develop and implement comprehensive digital marketing strategies to drive traffic, engage users, generate leads, and convert prospects into customers.

2. Manage large-scale pay-per-click (PPC) campaigns on platforms such as Google Ads and Facebook Ads, including campaign planning, implementation, budget management, performance review, and optimization of campaigns.

3. Conduct thorough conversion rate optimization studies, utilizing A/B and multivariate testing on landing pages, email campaigns, and calls-to-action to increase efficiency and conversion rates.

4.Utilize heatmapping tools to analyze user behavior on websites and landing pages, translating data into actionable insights for website optimization.

5. Craft compelling email copy and designs, and perform tests to determine the most effective strategies for engagement and conversion.

6. Design, test, and iterate sales funnels, analyzing performance at each stage, to identify bottlenecks and optimize for higher conversion rates.

7. Stay abreast of the latest trends and technologies in digital marketing, particularly in the realm of analytics, ad platforms, and CRO tools.

8. Collaborate with cross-functional teams, including content creation, graphic design, web development, and sales to ensure brand consistency and message alignment across all digital channels.

9. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

Job Types: Full-time, Permanent

Pay: ?40,000.00 - ?50,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 4 years (Required)
• total work: 4 years (Required)

Work Location: In person