to join our team. The ideal candidate will be responsible for developing, implementing, and managing digital marketing strategies that drive traffic, generate leads, and promote brand awareness across various online channels. This role requires strong analytical skills, creativity, and experience with digital marketing tools and techniques.
Key Responsibilities
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Develop and Implement Digital Marketing Strategies
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Plan and execute multi-channel digital marketing campaigns (SEO, social media, email, PPC, content marketing).
Optimize and execute strategies to increase online brand visibility, engagement, and conversions.
Search Engine Optimization (SEO)
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Conduct keyword research and implement on-page and off-page SEO strategies to improve search engine rankings.
Monitor SEO performance, perform audits, and adjust strategies accordingly.
Content Creation & Marketing
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Create and manage engaging content for blogs, social media, websites, and other digital platforms.
Develop and implement content calendars for consistent messaging and engagement across channels.
Social Media Management
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Oversee and manage company social media profiles (Facebook, Instagram, Twitter, LinkedIn, etc.).
Develop, schedule, and post content across platforms to engage with audiences and build the brand.
Email Marketing
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Develop and manage email marketing campaigns, including newsletters, promotions, and automated email sequences.
Segment email lists and optimize open and conversion rates.
Paid Advertising (PPC)
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Manage and optimize paid advertising campaigns across Google Ads, Facebook Ads, and other platforms.
Monitor ad performance, adjust bidding strategies, and ensure campaigns meet KPIs and ROI targets.
Analytics and Reporting
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Use tools like Google Analytics, SEMrush, and others to track, analyze, and report on digital marketing performance.
Generate regular reports on traffic, lead generation, and campaign effectiveness.
Website Management
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Collaborate with web development teams to optimize user experience and conversion paths on the website.
Conduct A/B testing and implement website changes based on performance data.
Market Research & Trends
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Stay current with the latest trends, tools, and best practices in digital marketing.
Conduct competitor research and adapt strategies based on market shifts and consumer behavior.
Lead Generation & Nurturing
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Develop strategies to capture and nurture leads through the digital marketing funnel, aiming to convert prospects into customers.
Build and manage customer relationships through CRM tools and automation.
Job Type: Full-time
Pay: From ?5,000.00 per month
Schedule:
Day shift
Morning shift
Education:
Bachelor's (Preferred)
Experience:
total work: 1 year (Preferred)
Digital marketing: 1 year (Preferred)
Work Location: In person