Job Description

Key Responsibilities:

? Develop and Manage Digital Marketing Campaigns:

o Create, manage, and optimize digital marketing campaigns on platforms such

as Google Ads, Facebook, Instagram, LinkedIn, and other relevant channels.

o Ensure campaigns are aligned with business goals and objectives.

? Content Creation and Management:

o Develop engaging and relevant content for social media, blogs, websites, and

email campaigns.

o Collaborate with designers, product marketers, sales professionals, and

external influencers to produce relevant content that meets the needs of both

key stakeholders and our audience.

? SEO and SEM:

o Perform ongoing keyword discovery, expansion, and optimization.

o Implement and manage SEO strategies to improve organic search rankings and

drive traffic to the website.

? Analytics and Reporting:

o Monitor and report on the performance of digital marketing campaigns using

tools such as Google Analytics, Google Search Console, and social media

analytics platforms.

o Provide actionable insights and recommendations for improving campaign

performance.

? Email Marketing:

o Plan and execute email marketing campaigns, including newsletters,

promotional emails, and automated workflows.

o Track and analyze email marketing metrics to optimize campaign

effectiveness.

? Social Media Management:

o Manage and grow the company's social media presence across various

platforms.

o Engage with the online community, respond to comments, and create content

that encourages interaction and engagement.

? Market Research and Trend Analysis:

o Stay up-to-date with the latest digital marketing trends, best practices, and

technologies.

o Conduct market research to identify new opportunities and improve campaign

performance.

Requirements:

? Education:

o Bachelor's degree in Marketing, Business, Communications, or a related field.

? Experience:

o 2 years of experience in digital marketing or a related field.

? Skills:

o Strong understanding of digital marketing concepts and best practices.

o Proficiency in marketing software and tools such as Google Ads, Google

Analytics, Facebook Business Manager, and email marketing platforms.

o Excellent written and verbal communication skills.

o Strong analytical and problem-solving skills.

Job Types: Full-time, Permanent

Pay: ?25,000.00 - ?30,000.00 per month

Benefits:

• Health insurance
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus

Education:

• Bachelor's (Preferred)

Experience:

• Digital marketing: 2 years (Preferred)
• total work: 2 years (Preferred)

Location:

• Gurgaon, Haryana (Preferred)

Work Location: In person