Job Description

Minimum 3 Years Experienced

Responsibilities:

• Develop and implement digital marketing strategies to drive traffic, engagement, and conversions across various digital channels (e.g., website, social media, email marketing, PPC, SEO).
• Manage and optimize campaigns on platforms like Google Ads, Facebook, Instagram, LinkedIn, and others to generate leads and improve performance.
• Analyze data and performance metrics to measure the success of marketing campaigns and make data-driven decisions for optimization.
• Monitor trends and stay up-to-date with the latest digital marketing tools, trends, and best practices.
• Conduct keyword research and implement SEO best practices to improve organic rankings.
• Track, report, and analyze website analytics and PPC initiatives/campaigns.
• Manage email marketing campaigns, including setup, design, content creation, and performance reporting.

Requirements:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in managing PPC campaigns, SEO, and other digital marketing efforts.
• Proficiency in tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEMrush.
• Strong understanding of social media platforms and trends.
• Excellent communication, analytical, and multitasking skills.
• Experience in managing digital marketing budgets and optimizing ROI.
• Knowledge of email marketing platforms (e.g., MailChimp, HubSpot).

Preferred:

• Certifications in Google Ads, Analytics, Facebook Blueprint, or similar platforms.
• Previous experience working in a marketing agency or with multiple clients.

What We Offer:

• Competitive salary and benefits.
• Opportunity to work in a dynamic, fast-growing industry.
• Collaborative and innovative work environment.
• Ongoing professional development and growth opportunities.

For the Digital Marketing Specialist role, you can include the following preferred qualifications to attract candidates with advanced skills and expertise:

Preferred Qualifications:

• Google Ads Certification and/or Google Analytics Certification .
• Facebook Blueprint Certification or other social media advertising certifications.
• Experience with CRM platforms (e.g., HubSpot, Salesforce) for managing leads and tracking campaign performance.
• Advanced SEO knowledge , including experience with tools like SEMrush, Moz, or Ahrefs.
• Experience with marketing automation platforms (e.g., Marketo, Pardot).
• Proficiency in A/B testing and optimization tools (e.g., Optimizely, VWO).
• Experience with content management systems (CMS) such as WordPress or similar platforms.
• Basic knowledge of HTML, CSS , or other web development languages.
• Experience in B2B or B2C digital marketing .
• Graphic design skills or familiarity with design tools like Adobe Creative Suite (Photoshop, Illustrator) or Canva.

Job Type: Full-time

Pay: ?30,000.00 - ?40,000.00 per month

Work Location: In person