THE ROLES AND RESPONSIBILITIES OF THE DIGITAL MARKETING INCLUDE

• Develop and execute digital marketing strategies for the e-commerce website to drive traffic, increase brand awareness, and improve customer engagement.

• Optimize website content and structure for search engine ranking through SEO techniques.

• Create and manage social media marketing campaigns on various platforms to increase brand visibility and customer engagement.

• Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other channels, to drive sales and conversions.

• Use analytics tools to measure and analyze the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.

• Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and e-commerce.

• Collaborate with other departments, including design, content, and customer service teams, to ensure consistent brand messaging across all channels.

• Work closely with the sales team to optimize the customer journey and increase conversion rates.

• Monitor and analyze competitor activities and market trends to identify new opportunities for growth and improvement.

• Manage the budget for digital marketing campaigns and optimize spend for maximum ROI.

• Immerse yourself in our products and brand ideology to create marketing campaigns that authentically represent our values and resonate with our audience.

• Proven experience as a Digital Marketer in E-Commerce Platform.
• In-depth knowledge of various digital marketing channels, platforms, and tools.
• Knowledge of the latest marketing trends and techniques
• Excellent ability to communicate effectively, both in written and verbal communication.