Job Description

Job Overview We are looking for a creative and skilled Digital Content Writer to join our team at Estetica, a cutting-edge platform connecting salons, spas, and skin clinics with clients. The ideal candidate will craft engaging and SEO-optimized content for blogs, social media posts, reels, and other marketing channels. You will play a pivotal role in building our brand voice, driving traffic, and increasing engagement through compelling content that resonates with our target audience. Key Responsibilities Content Creation:

Write high-quality, engaging, and SEO-optimized blogs on topics related to beauty, wellness, and aesthetics.

Create catchy and engaging captions, descriptions, and scripts for social media posts and reels.

Develop clear and persuasive copy for newsletters, ad campaigns, and other digital platforms. Social Media & Reels Content:

Brainstorm and produce creative ideas for short-form content, such as Instagram reels and TikTok videos.

Work closely with the design and video teams to align visual and written content. SEO Optimization:

Research and incorporate targeted keywords to optimize content for search engines.

Ensure all blog posts and website content align with best practices for SEO.

Analyze content performance and refine strategies based on data-driven insights. Brand Voice Development:

Maintain a consistent and compelling brand voice across all platforms.

Tailor content tone and style to different audiences and channels. Research & Trends:

Stay updated with industry trends, competitor content, and audience preferences.

Research trending topics and incorporate them into content plans. Collaboration:

Collaborate with the marketing team to align content with campaign goals.

Work closely with SEO experts, designers, and social media managers to produce cohesive campaigns. Required Skills & Qualifications

Proven experience as a digital content writer or similar role.

Excellent writing, editing, and proofreading skills in English.

Strong understanding of SEO principles and tools like Google Keyword Planner, SEMrush, or Ahrefs.

Creativity in crafting engaging and shareable social media content and scripts for reels.

Ability to adapt writing style to different formats, including blogs, social posts, and video scripts.

Familiarity with digital platforms such as Instagram, TikTok, Facebook, and LinkedIn.

Strong organizational and time-management skills to meet deadlines. Preferred Qualifications

Bachelor's degree in English, Communications, Journalism, Marketing, or a related field.

Experience writing for beauty, wellness, or technology industries.

Basic understanding of graphic design tools (e.g., Canva) and video editing tools (a plus).

Familiarity with analytics tools like Google Analytics to track content performance. Key Attributes

Creative thinker with a passion for storytelling.

Attention to detail and commitment to producing high-quality content.

Strong research skills and ability to translate complex ideas into simple, engaging content.

A proactive and self-motivated approach to work. What We Offer

Competitive salary and benefits package.

Opportunity to work with a fast-growing startup in the beauty and wellness industry.

Creative freedom to experiment with new content ideas.

A collaborative and supportive team environment. Employment Type Full-time

Job Type: Full-time

Pay: ?13,448.96 - ?36,996.27 per month

Schedule:

Day shift Morning shift
Language:

Hindi (Preferred) English (Preferred)
Work Location: In person