Job Description

Introduction

At IBM, work is more than a job - it's a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you've never thought possible. Are you ready to lead in this new era of technology and solve some of the world's most challenging problems? If so, lets talk.



Your Role and Responsibilities

• Develop and implement a content strategy that aligns with the company's objectives, target audience and brand guidelines.
• Create and manage editorial calendar to deliver timely content across various digital platforms.
• Research industry trends, market insights and competitor analysis to inform content development and identify opportunities.
• Ensure publishing of engaging and SEO-friendly content, including articles, blog posts, website copy, social media posts and email newsletters.
• Collaborate with designers, videographers and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets.
• Monitor and analyse content performance metrics, such as website traffic, engagement rates and conversions, and make data-driven recommendations.
• Ensure brand consistency and compliance with the company's style guide and voice across all content deliverables.
• Manage and maintain content repositories, including content management systems (CMS), and ensure content is organised and easily accessible for future use.

Stay updated with industry best practices, emerging trends and evolving content formats to enhance content marketing initiatives continually.
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Required Technical and Professional Expertise

• 4+ years of experience as a content manager, content strategist or similar role.
• Excellent written and verbal communication skills in English with a strong command of grammar and language suited for Indian audiences.
• Demonstrated ability to create high-quality, engaging, SEO-friendly content across digital and print platforms.
• Familiarity with content management systems (CMS) and basic knowledge of HTML.
• Experience using analytics tools to monitor content performance and make data-driven decisions like Google Analytics.
• Strong project management skills with the ability to prioritise tasks and meet deadlines.
• An analytical mindset to interpret data and metrics and optimise content performance.
• Cultural understanding and sensitivity to tailor content to our target audience's preferences, interests and nuances.
• Self-motivated, proactive and able to work independently and collaboratively in a fast-paced environment.
• Proficiency in content management and social media tools like HubSpot and/or Buffer.



Preferred Technical and Professional Expertise

• Knowledge of content marketing trends, audience segmentation and persona development.
• Experience in content strategy development and implementation.
• Knowledge of SEO best practices and keyword research tools.
• Familiarity with content distribution and amplification strategies, including social media advertising and influencer marketing.
• Understanding of user experience (UX) principles and web design best practices.



About Business UnitIBM Consulting is IBM's consulting and global professional services business, with market leading capabilities in business and technology transformation. With deep expertise in many industries, we offer strategy, experience, technology, and operations services to many of the most innovative and valuable companies in the world. Our people are focused on accelerating our clients' businesses through the power of collaboration. We believe in the power of technology responsibly used to help people, partners and the planet.

This job requires you to be fully COVID-19 vaccinated prior to your start date and proof of vaccination status will be required before your start date. During the Onboarding process you will be asked to confirm your vaccination status, in case you are unable to get vaccinated for any reason, you can let us know at that stage. Please let us know if you are unable to be vaccinated due to medical or religious reasons. IBM will consider such requests on a case by case basis subject to submission of required proof by the candidate before a stipulated date.

Your Life @ IBMIn a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.
Being an IBMer means you'll be able to learn and develop yourself and your career, you'll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.


Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.


Are you ready to be an IBMer?



About IBMIBM's greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we're also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business. At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it's time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.



Location StatementWhen applying to jobs of your interest, we recommend that you do so for those that match your experience and expertise. Our recruiters advise that you apply to not more than 3 roles in a year for the best candidate experience.



For additional information about location requirements, please discuss with the recruiter following submission of your application.



Being You @ IBMIBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.