Job Description

DIGITAL CONTENT CREATOR:-

Responsibilities:

• Developing unique and attractive content to promote our products/services.
• Writing,reviewing and editing creative copy.
• Channelization of SEO, SMM,PPC(Pay per click), E-mail marketing, etc.
• Create and edit videos, posts and other multimedia content such as reels, stories,etc.
• Ensure all the content aligns with the brand name, style and messaging guidelines.
• Conduct thorough research to generate fresh and informative content ideas.
• Collaborate with the marketing team to develop and implement content marketing strategies.
• Stay updated on industry trends and competitor content to remain competitive.
• Manage content distribution across various digital channels, including Social media, E-mail marketing, Blogs and third-party platforms.
• Collaborate with the social media team to schedule and publish content on relevant platforms.
• Select appropriate visuals, graphics and images to enhance the content's appeal.
• Ensure content is accessible and follows best practices for web accessibility.
• Dvelop and maintain a content calendar to plan and organize content creation and distribution.
• Generate regular reports to measure the success of content marketing efforts(as required).

Requirements:-

• Bachelors degree in Marketing,Communications, Digital media, Graphic design or a related field.
• Proven experience as a Digital Content Creator, preferably with a focus on the Jewellery industry.
• Demonstrable portfolio showcasing a range of digital content, including images, videos and graphics.
• Proficient in using cameras and other photography/videography equipment.
• Proficient in graphic design software(Eg.Adobe creative suite) for creating engaging visuals.
• Skillful in photo and video editing tools for post-production enhancements.
• In-depth knowledge of various social media platforms and their respective features.
• Ability to think creatively and generate innovative ideas for content creation.
• Develop unique and compelling storytelling approaches.
• Familiarity with jewellery industry trends, styles and customer preferences.
• Flexibility to adjust strategies based on audience feedback and analytics.
• Keen eye for detail to ensure high-quality and visually appealing content.
• Aligning content with overall brand identity and marketing goals.

Personal Traits:-

• Passion for jewellery and a keen interest in staying updated on industry trends.
• Creative thinker with a strong aesthetic sense.
• Proactive and self-motivated, able to take initiative in a fast-paced environment.

Additional Qualifications:

• Previous experience in the Jewellery industry is a plus factor for this role.
• Certifications or additional courses in digital marketing, content creation, are advantageous.

Hands on experience with traditional and modern photo equipment.

Experience:-

• 2-3 years Professional experience as a Digital Content Creator/Social media Strategist.

Other details:

Work Location: Dindigul

Job nature: Full time role; Permanent, Work from Office only

Working days: Monday - Saturday

Job Type: Full-time

Pay: ?360,000.00 - ?480,000.00 per year

Benefits:

• Food provided
• Provident Fund

Schedule:

• Day shift

Supplemental Pay:

• Performance bonus
• Yearly bonus

Experience:

• Digital marketing: 1 year (Required)
• Social media strategy: 1 year (Required)
• Digital content creation: 1 year (Required)

Work Location: In person