Developing unique and attractive content to promote our products/services.
Writing,reviewing and editing creative copy.
Channelization of SEO, SMM,PPC(Pay per click), E-mail marketing, etc.
Create and edit videos, posts and other multimedia content such as reels, stories,etc.
Ensure all the content aligns with the brand name, style and messaging guidelines.
Conduct thorough research to generate fresh and informative content ideas.
Collaborate with the marketing team to develop and implement content marketing strategies.
Stay updated on industry trends and competitor content to remain competitive.
Manage content distribution across various digital channels, including Social media, E-mail marketing, Blogs and third-party platforms.
Collaborate with the social media team to schedule and publish content on relevant platforms.
Select appropriate visuals, graphics and images to enhance the content's appeal.
Ensure content is accessible and follows best practices for web accessibility.
Dvelop and maintain a content calendar to plan and organize content creation and distribution.
Generate regular reports to measure the success of content marketing efforts(as required).
Requirements:-
Bachelors degree in Marketing,Communications, Digital media, Graphic design or a related field.
Proven experience as a Digital Content Creator, preferably with a focus on the Jewellery industry.
Demonstrable portfolio showcasing a range of digital content, including images, videos and graphics.
Proficient in using cameras and other photography/videography equipment.
Proficient in graphic design software(Eg.Adobe creative suite) for creating engaging visuals.
Skillful in photo and video editing tools for post-production enhancements.
In-depth knowledge of various social media platforms and their respective features.
Ability to think creatively and generate innovative ideas for content creation.
Develop unique and compelling storytelling approaches.
Familiarity with jewellery industry trends, styles and customer preferences.
Flexibility to adjust strategies based on audience feedback and analytics.
Keen eye for detail to ensure high-quality and visually appealing content.
Aligning content with overall brand identity and marketing goals.
Personal Traits:-
Passion for jewellery and a keen interest in staying updated on industry trends.
Creative thinker with a strong aesthetic sense.
Proactive and self-motivated, able to take initiative in a fast-paced environment.
Additional Qualifications:
Previous experience in the Jewellery industry is a plus factor for this role.
Certifications or additional courses in digital marketing, content creation, are advantageous.
Hands on experience with traditional and modern photo equipment.Experience:-
2-3 years Professional experience as a Digital Content Creator/Social media Strategist.
Other details:Work Location: DindigulJob nature: Full time role; Permanent, Work from Office onlyWorking days: Monday - SaturdayJob Type: Full-timePay: \xe2\x82\xb9360,000.00 - \xe2\x82\xb9480,000.00 per yearBenefits:
Food provided
Provident Fund
Schedule:
Day shift
Supplemental pay types:
Performance bonus
Yearly bonus
Experience:
Digital marketing: 2 years (Required)
Social media strategy: 2 years (Required)
Digital content creation: 2 years (Required)
Work Location: In person
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