Job Description

Location(s): India

City/Cities: Gurugram

Travel Required: 00% - 25%

Relocation Provided: Yes

Job Posting End Date: January 30, 2024

Shift: No Time Tracking (India)

Summary:

Manager , Marketing New E-Com Liaison

Location - Gurgaon

Roles and Responsibilities:

Key Responsibilities

• Drive Revenue growth and market share in the eCommerce space
• Own Media strategy for in-platform and out-platform spend; maintain forward forecast by Brand / Brand Segment at SKU level
• Apply E-commerce Traffic model to work back from the sales target to identify traffic targets & optimization opportunities while maintaining an optimal spend mix
• Win in Search expertise, staying ahead on key word bidding strategy both in-platform and where applicable, out-platform
• Understanding of SKU prioritization based on Traffic & Conversion rate trends
• In-platforms opportunities for improved Traffic & Sales attribution - maximizing spend with clear attribution model and minimizing spend where unclear
• Out-platform opportunities to drive quality traffic and with a clear attribution model
• Maintain an agile media plan by Brand to ensure things that are working can be fueled more for scare and those that are not adjusted quickly
• Engage & influence internal stakeholders such as Brand, Digital and CRM team to leverage on top funnel marketing to drive bottom-funnel conversion
• Work closely with Business Development teams to spend in sync with Platform activations; maintain a balance between \'Always On campaign\' and \'Event campaigns\'
• Work with External partners & Publishers to constantly improve attribution model for Page View and Sales optimization
• Ensure Performance Marketing budget is being spent with right ROAS mix; Amplifying what is working and Addressing what is not working
• Use a combination of first party and third-party data where available to drive high-quality traffic

Experience:

1. 10+ Years of eCommerce experience (atleast 3 yrs in Performance marketing, Digital first brand development)

2. Should possess deep understanding of all aspects of Digital commerce \xe2\x80\x93 Category Strategies, Content Strategies, Visibility Development, Customer Acquisition/Repeat, Ad Solutions, Fulfilment Models etc

Skills: Agency Management, Communication, Connections Planning, Creativity, Digital Media, Digital Signage, Google Analytics, Marketing Campaigns, Marketing Strategies, Microsoft Office, Negotiation, Paid Search Marketing, Problem Solving, Programmatic (Inactive), Project Management, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media, Teamwork, Videography

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what\xe2\x80\x99s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors \xe2\x80\x93 curious, empowered, inclusive and agile \xe2\x80\x93 and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

Coca-Cola