Job Description

(XM) is a global B2B Lifecycle Marketing Agency which has recently joined forces with cybersecurity intelligence firm, ISMG, combining XM\xe2\x80\x99s specialization of holistic marketing solutions with ISMG\xe2\x80\x99s worldwide editorial presence & cybersecurity audience reach!XM is able to serve as a complete marketing arm for its customers, managing their strategic marketing plans, digital advertising, social media, creative, content, & more. Their lifecycle model redefines marketing strategies by aiming to create a synergetic relationship between all stakeholders in a business & build a 360-degree positive, value-based brand image by focusing on three main spheres: External Marketing, Employment Marketing, & Corporate Social Responsibility Marketing.The Opportunity
Xtra-Mile is seeking a Digital Campaign Manager to join its growing team in Mumbai!This is a unique opportunity to join a dynamic & innovative Digital Marketing Agency & work with leading companies in the high-tech, medical, & technology industries.Responsibilities

• Strategizing, orchestrating, & facilitating execution on a variety of complex marketing programs & digital advertising campaigns for assigned clients
• Managing & executing large-scale multi-channel campaigns involving industry research, account structure, ad-copy optimization, performance analyses, landing page optimization, bid management, spend allocation, etc.
• Developing & maintaining monthly media plans & summaries across all campaigns & online marketing strategies
• Tracking & analyzing program results via BI & CRM systems to generate reports, create actionable insights, & make recommendations for improvement
• Providing exceptional customer service to ensure satisfaction & maintain client relationships

Requirements

• 5-6+ years of experience in online/digital marketing - deploying & managing digital advertising campaigns
• Hands-on experience with advertising operating platforms such as Google Ads, Facebook/META, LinkedIn, Twitter/X, HubSpot, or other paid search platforms
• Advanced proficiency with Excel & Microsoft office
• Strong experience with Google Analytics \xe2\x80\x93 ability to set up Google Tag Manager (GTM), analyze campaign metrics & generate performance reports
• Strong data orientation with advanced analytical skills and experience with large data sets
• Technical backend proficiency \xe2\x80\x93 able to analyze campaign performance, perform Quality Assurance checks, & resolve technical issues such as broken pixels
• An independent, fast learner who is enthusiastic and leverages a proactive approach towards taking initiative
• High proficiency in English

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