Job Description

Roles and Responsibilities

1. Brand Strategy Development

• Develop and implement digital branding strategies aligned with the company's overall marketing objectives.
• Define and maintain the brand's voice, tone, and messaging across all digital channels.
• Collaborate with stakeholders to align digital branding initiatives with the company's mission and values.

2. Content Creation and Management

• Oversee the creation of engaging and high-quality content, including blog posts, videos, social media posts, and website copy.
• Ensure all digital content is consistent with the brand's identity and guidelines.
• Plan and manage content calendars to maintain a steady flow of brand-related communication.

3. Social Media Management

• Build and manage the brand's presence on platforms like Facebook, Instagram, LinkedIn, Twitter, and others.
• Create campaigns that foster audience engagement and strengthen brand loyalty.
• Monitor social media trends and respond to audience feedback and inquiries.

4. Digital Campaigns and Advertising

• Plan and execute online marketing campaigns, including display ads, sponsored posts, and influencer collaborations.
• Monitor the performance of digital campaigns and adjust strategies to achieve desired outcomes.
• Work with PPC and SEO specialists to drive traffic and conversions.

5. Analytics and Reporting

• Use analytics tools like Google Analytics, SEMrush, and social media insights to measure campaign performance.
• Provide detailed reports on KPIs, such as website traffic, engagement rates, and brand sentiment.
• Use data insights to refine branding strategies and improve ROI.

6. Reputation Management

• Monitor online mentions of the brand and address negative reviews or feedback promptly.
• Ensure a consistent and positive image of the brand is portrayed across all platforms.
• Collaborate with PR teams to handle crises and protect the brand's reputation.

7. SEO and Website Optimization

• Work with SEO specialists to optimize website content for search engines.
• Ensure the website reflects the brand's identity and offers an excellent user experience.
• Update and maintain website content to keep it relevant and engaging.

8. Collaborations and Partnerships

• Identify and collaborate with influencers, bloggers, and content creators to expand the brand's reach.
• Work with internal teams and external agencies to create cohesive branding efforts.
• Partner with other brands for co-marketing campaigns when appropriate.

9. Staying Updated with Trends

• Stay informed about digital marketing trends, tools, and technologies.
• Experiment with new platforms and content formats to keep the brand innovative and relevant.
• Attend industry events, webinars, and training to enhance digital branding expertise

...................................................................................................

• Work from Office
• 5 Days Working
• Email to hr@vibrantick.in
• Location:Mohali, Punjab

Job Type: Full-time

Pay: ?12,000.00 - ?25,000.00 per month

Experience:

• total work: 1 year (Preferred)

Work Location: In person

Application Deadline: 30/12/2024