Job Description

About Us:
Paytm is India\xe2\x80\x99s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Net banking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks\xe2\x80\x99 financial instruments. To further enhance merchants\xe2\x80\x99 business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners.


About Team:
Growth marketing team at Paytm performs these critical functions for our platform:
1. Traffic allocation to various growth use cases like payments, commerce, financial services according to user current interest and also propensity to adopt new use cases
2. Enhancing growth as a product platform with real time targeting, building a 360-degree customer profile and enhancing reach through most suitable channels
3. Evangelization of growth amongst various businesses of Paytm and ensuring best practices trickle down to all businesses.


About the role:
1. Can drive digital media strategy , go-to-market media plans & buying (while primarily role is for brand, but preferred is both brand+ performance.
2. Identifying target audiences and analysing their behaviour, characteristics, and routines and then choosing the best media outlet combination for different campaigns for the target audience.
3. Strong understanding of the digital platforms like Facebook, AdWords, DV360, etc & hands on with planning tools like Comscore, GWI, similarweb etc.
4. Work closely with the team to embed centrally generated best practice media planning guidelines, KPI and standardized reporting.
5. Responsible for smooth execution of all campaigns end to end either directly or along with the agencies.
6. Develop a relationship with the Media agency planners and how to have effective dialogue with the Media owners
7. Identify placement opportunities - impact, non-impact property based on fitment and competition scanning.
Awareness of emerging/new technologies that can be leveraged for campaigns.


Expectations/ Requirements:
1. The candidate should be good with data management experience, Strong organizational skills, detail-oriented and capable of multi-tasking
2. Solid understanding of media concepts/terms, creative and budget requirements.
3. Strong negotiating skills as well as the ability to analyse disparate streams of data are needed. \xef\x82\xb7 Strategic thinking for alignment with the company\'s long-term objectives .
4. Proven problem solving skills and ability to think outside of the box Ability to work independently and collaborate in a team environment.


Superpowers/ Skills that will help you succeed in this role:
1. 5-6 years of experience in media operations, execution and planning \xe2\x80\x93 Digital specific plus with a good understanding of the Indian media market (i.e., media cost dynamics, landscape, media usage trends, etc.)
2. Experience in leading a team of content writers & editors.
3. Excellent communication and team collaboration skills to work effectively with various
stakeholders with tight deadlines.
4. Has understanding for both Brand & performance digital marketing


Education:
Graduate or Post-graduate/MBA

Why join us:
A collaborative output driven program that brings cohesiveness across businesses through technology. Improve the average revenue per use by increasing the cross-sell opportunities. A solid 360 feedback from your peer teams on your support of their goals

Compensation:
If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants \xe2\x80\x93 and we are committed to it. India\xe2\x80\x99s largest digital lending story is brewing here. It\xe2\x80\x99s your opportunity to be a part of the story!