Job Description

At EY, you\xe2\x80\x99ll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we\xe2\x80\x99re counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
Position Summary

• The digital marketing analyst will work with the reporting manager to provide analytical support across the EMEIA FSO digital marketing activities.
• Manage day to day, ad hoc and periodical reporting activities across the spectrum of digital channels including AEM for website analytics, Marketo etc. Reporting will also include social media like LinkedIn, and any other channels that the team may use, Creating and maintaining dashboards (Power Bi) providing analytics insights and recommendations on the effectiveness of the marketing activity.
• Communicating with and providing proactive recommendations to manager and the onshore team.
• This role requires an experienced, energetic, and resilient team player with a good understanding of what it takes to deliver multi-channel reporting in a complex environment.
• Technical Skills/Tools Requirement Essential \xe2\x80\xa2 Deep understanding of web analytics concepts and the way they can be used in B2B marketing to support the brand and to drive revenues. (Adobe experience is desirable)
• Experience working closely with marketing teams on campaigns.
• Organization and prioritization skills, and attention to detail. Ability to quickly build knowledge of the EY business, particularly the key priorities, structure, internal and external audience, core offerings and our clients\xe2\x80\x99 issues and agendas across sectors and geographies globally.
• Outstanding written and oral communications, an aptitude to learn the organisation\xe2\x80\x99s pattern of communication and our client\xe2\x80\x99s motivations.
• Experience of managing a variety of different tools, promoting, and interpreting analytics including web metrics to internal audiences
• 5+ years of total digital marketing experience with grip on SEO and SEM.
• Proven ability to manage complex processes and/or projects at a global level
• Demonstrated abilities at storytelling, networking, and team building
• Strong analytical and critical thinking skills
• Advanced knowledge in MS Office, including Excel (including developing pivot tables) and PowerPoint
• Experience with analysing digital Ads and familiarity with social media tools (like Hootsuite) is desirable.
• Experience with Power BI or any other data visualisation tools.
• Knowledge of SQL, HTML, JavaScript, and SharePoint is desirable.
• Team player

Desirable

• Experience of working within a B2B brand

Roles and responsibilities

• Collaborate with the Reporting manager and the BMC team members to enable effective delivery of analytics reports and reporting enablement on a real-time, regular, and Ad hoc basis.
• Analyse web pages with Adobe debugger to dissect dimension and metric values
• Ability to set up reporting in Marketo and Adobe Analytics
• Ability to report from organic and paid channels on campaign performance, link it to CTA\xe2\x80\x99s and visualise campaign funnel.
• Ability to tell stories by building dashboards, making PPT\xe2\x80\x99s as required by onshore teams.

Skill Set Requirement Matrix
Technical Competency

• Microsoft PowerPoint
• Adobe suite
• Email marketing
• Social media tools
• SharePoint
• Operational Competency
• Creative quotient
• Communication skills (Comprehend, Verbal & Written)
• Marketing acumen
• Storytelling
• Reporting
• Project planning
• Digital marketing skills
• Listening skills
• Result-oriented
• Time management
• Customer focus
• Personal learning & development
• Planning
• Organizing

Competency Proficiency Scale
The Proficiency Scale is an instrument used to measure one\xe2\x80\x99s ability to demonstrate a competency on the job. The scale captures a wide range of ability levels and organises them into five steps; from \xe2\x80\x98Fundamental Awareness\xe2\x80\x99 to \xe2\x80\x98Expert\xe2\x80\x99.
In combination with the Proficiency Map for a specific occupation, an individual can compare their current level of proficiency to top performers in the same occupation. This scale serves as the guide to understanding the expected proficiency level of top performers at each grade level.
Score Proficiency Level Description
N/A Not Applicable You are not required to apply or demonstrate this competency. This competency is not applicable to your position.
Fundamental Awareness
(basic knowledge) You have a common knowledge or an understanding of basic techniques and concepts.

• Focus is on learning.

Novice
(limited experience) You have the level of experience gained in a classroom and/or experimental scenarios or as a trainee on-the-job. You are expected to need help when performing this skill.

• Focus is on developing through on-the-job experience;
• You understand and can discuss terminology, concepts, principles, and issues related to this competency;
• You utilise the full range of reference and resource materials in this competency.

Intermediate (practical application) You are able to successfully complete tasks in this competency as requested. Help from an expert may be required from time to time, but you can usually perform the skill independently.

• Focus is on applying and enhancing knowledge or skill;
• You have applied this competency to situations occasionally while needing minimal guidance to perform successfully;
• You understand and can discuss the application and implications of changes to processes, policies, and procedures in this area.

Advanced (applied theory) You can perform the actions associated with this skill without assistance. You are certainly recognised within your immediate organisation as \xe2\x80\x98a person to ask\xe2\x80\x99 when difficult questions arise regarding this skill.

• Focus is on broad organisational/professional issues;
• You have consistently provided practical/relevant ideas and perspectives on process or practice improvements which may easily be implemented;
• You are capable of coaching others in the application of this competency by translating complex nuances relating to this competency into easy to understand terms;
• You participate in senior level discussions regarding this competency
• You assist in the development of reference and resource materials in this competency.

Expert (recognised authority) You are known as an expert in this area. You can provide guidance, troubleshoot and answer questions related to this area of expertise and the field where the skill is used.

• Focus is strategic;
• You have demonstrated consistent excellence in applying this competency across multiple projects and/or organisations;
• You are considered the \xe2\x80\x98go to\xe2\x80\x99 person in this area within NIH and/or outside organisations;
• You create new applications for and/or lead the development of reference and resource materials for this competency;
• You are able to diagram or explain the relevant process elements and issues in relation to organisational issues and trends in sufficient detail during discussions and presentations, to foster a greater understanding among internal and external colleagues and constituents.

Deliverable \xe2\x80\x93 Skill set evaluation comparison
This initiative of skill set evaluation will be rolled out only for the Operations team at this point. Screening by the recruitment team using this evaluation matrix and interview questionnaire will be done during the next phase which would be post the successful implementation of the initiative across all the operations team within BCS.
Example:
Technical Competency

• Microsoft PowerPoint
• Adobe Suite Essential Advanced
• Microsoft Excel Essential Advanced
• Operational Competency
• Creative Quotient
• Communication Skills (Comprehend, Verbal & Written)
• Listening Skills
• Result Oriented
• Time Management
• Customer Focus
• Personal Learning & Development
• Planning
• Organising

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