Job Description

job detailsJob Profile :\xc2\xb7To develop and drive strategic business plans to achieve company revenue targets.\xc2\xb7To draw up an Annual Sales & Marketing Plan for the Organisation.\xc2\xb7To tap potential Consultants in the market and on the basis of revenue and annual turnover, initiate association discussions and actualize conversions.\xc2\xb7To maximize revenue for units with targeted focus across all business segments & key medical specialties.\xc2\xb7To ensure sales targets set by the units as per Business Plans and Budget are met and reviewed in a routine manner.\xc2\xb7To drive the referral team and referral program to build comprehensive doctor / physician base and Referral Business program as per the Business Plan. To develop innovative referral programs to overcome incentive based programs adopted by competition.\xc2\xb7To draw marketing spend budgets in consultation with all unit managers and Chief Operating Officer and monitoring it.\xc2\xb7Help billing team to keep DSO under control by active participation of marketing team in recoveries.\xc2\xb7All diagnostics including laboratory and radiology services marketing and higher revenue growth will be one of the key deliverables.\xc2\xb7To build and focus on medical marketing programs to establish and project key specialties.\xc2\xb7To continuously explore and advice on emerging markets trends, business potential & cutting edge technology and revolutionary products.\xc2\xb7To prepare and achieve sales targets as per Business Plan.\xc2\xb7To develop an incentive plan for the team to drive sales.\xc2\xb7To maintain business continuity with existing and potential Corporates, clients & vendors.\xc2\xb7To monitor the business of competitors in the market and work towards exploring pricing opportunities periodically.\xc2\xb7To provide an overview of the market scenario to the Chief Operating Officer. To track market trends and suggest ways and means to stay on top of the competition.\xc2\xb7To build and develop Marketing & Sales force across units in line with the organization goals & standards, drive and motivate them to excel in performance and ensure they deliver as per the target timelines.\xc2\xb7To work closely with PR agency to ensure we have robust PR plan for all units.\xc2\xb7To develop International Patient Business plan with specific focus on business plan, marketing program and develop desired attention thru internal resource deployment.\xc2\xb7To ensure business vertical delivers overall budget with desired support from all support functions. Build overall SOP for the department in conjunction with the Chief Operating Officer.\xc2\xb7To conduct market surveys from time to time.\xc2\xb7To build robust MIS system & internal sales & marketing reporting system for critical review of business performance. ...

Randstad