Job Description

Job Summary: We are looking for an experienced Performance Marketing Specialist to join our dynamic team. In this role, you will be responsible for designing, executing, and optimizing PPC campaigns across various platforms, driving performance-driven marketing initiatives, and leveraging automation tools to maximize ROI. The ideal candidate should have a deep understanding of the latest digital marketing trends, email & WhatsApp marketing strategies, and hands-on experience with HubSpot, SEO, and marketing automation.Experience: 5+ YearsKey Responsibilities:- Plan, develop, and execute PPC campaigns across search engines (Google Ads, Bing, etc.), social media, and display networks.- Utilize WhatsApp and email marketing strategies to increase customer engagement and drive conversions.- Manage and optimize campaigns with a focus on lead generation, customer acquisition, and retention.- Monitor, analyze, and report on key performance metrics (KPIs) to measure campaign performance and adjust strategies accordingly.- Stay up to date with the latest marketing trends, tools, and best practices to ensure the company remains competitive in a rapidly evolving landscape.- Utilize marketing automation tools to streamline and optimize lead nurturing and conversion processes.- Work with HubSpot to set up campaigns, workflows, and automation, ensuring they align with overall marketing objectives.- Collaborate with cross-functional teams, including content and creative, to create compelling ad copy, landing pages, and marketing assets.- Implement SEO strategies to enhance organic search performance and complement paid efforts.- Conduct A/B testing to continuously improve ad performance and customer journey optimization.Required Skills & Qualifications:- 5+ years of experience in performance marketing, specifically with PPC campaigns, SEO, and email/WhatsApp marketing.- Proficiency in Google Ads, Bing Ads, social media ad platforms (Facebook, Instagram, LinkedIn), and display advertising.- Hands-on experience with marketing automation platforms, particularly HubSpot.- Strong knowledge of email marketing best practices, segmentation, and personalization strategies.- In-depth understanding of SEO and its integration with performance marketing campaigns.- Analytical mindset with experience using tools like Google Analytics, SEMrush, or similar platforms for performance tracking and reporting.- Ability to optimize and scale campaigns based on performance data.- Excellent communication and collaboration skills to work across teams and align marketing strategies with business goals.- Strong project management skills and attention to detail.Preferred Qualifications:- Certification in Google Ads, HubSpot, or similar marketing platforms.- Experience working in a fast-paced, results-oriented environment.Benefits:- Competitive salary and performance-based bonuses.- Flexible work environment.- Professional development opportunities.- Health and wellness benefits.If you're a strategic, data-driven marketing professional with a passion for driving results through PPC, email/WhatsApp marketing, and automation, we'd love to meet you! (ref:updazz.com)

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