Job Description

Key Responsibilities:Market Analysis and Strategy Development:- Conduct in-depth market research to understand competitor landscape, customer needs, and emerging trends in the CNG and PNG market. - Develop and implement targeted marketing strategies to reach various customer segments (residential, commercial, industrial). - Analyze market data to identify potential growth areas and new market opportunities. Brand Management and Communication:- Develop and maintain a strong brand identity for the company's CNG and PNG products, ensuring consistent messaging across all marketing channels. - Create and manage marketing campaigns including advertising, public relations, social media, and digital marketing initiatives to promote brand awareness and customer engagement. - Develop customer-centric communication strategies to educate consumers about the benefits of CNG and PNG. Sales Support and Lead Generation:- Collaborate with the sales team to identify potential customers and generate qualified leads. - Develop marketing materials and sales collateral to support the sales process. - Analyze sales data to identify areas for improvement and optimize marketing campaigns accordingly. Pricing and Product Positioning:- Develop pricing strategies for CNG and PNG products based on market analysis and competitive landscape. - Position the company's products effectively within the market to highlight unique value propositions. Customer Relationship Management:- Implement customer loyalty programs to retain existing customers and encourage repeat business. - Monitor customer feedback and address concerns to enhance customer satisfaction. Budget Management:- Develop and manage the marketing budget for all CNG and PNG marketing activities. - Track marketing campaign performance and ROI to optimize spending. Required Skills and Qualifications:- Bachelor's degree in Marketing, Business Administration, or a related field. - Proven experience in marketing within the energy sector, preferably with a focus on CNG and PNG. - Strong analytical skills with proficiency in market research and data analysis. - Excellent communication and interpersonal skills to effectively collaborate with cross-functional teams. - Digital marketing expertise including social media management, SEO, and PPC advertising. - Understanding of regulatory requirements related to the CNG and PNG industry. (ref:updazz.com)

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