Job Description

Overview:

• This role will support the external and internal Communications teams in an agile way with services including content creation, writing, proofreading, editing, executive social, comms plan development, desk research, content calendars, toolkit development, Social HP community management, daily earned media roundups, and more.
• The team will serve as business partners, delivering various components of a communications activity, including content created for both internal and external audiences.
• This team will interface directly and often with the Communications teams in the markets as well as key stakeholders, including other function leads, as required.
• This team will be the main contact for the end users and will leverage content development and analytics as needed

• Serve as a key point of contact and trusted business partner to market and function teams.
• Support external and internal communications teams in an agile way.
• Work collaboratively across delivery teams (e.g. with Creative Solutions (graphic design) and Monitoring, Listening & Analytics team members).
• Work closely with market and function Communications stakeholders to develop internal and external communications plans and content strategies that include:

• 
  Writing, editing, and production of content for external and internal audiences (e.g.: stories for mypepsico.com, internal emails/memos, social media posts, Yammer, news releases, FAQs, factsheets, issue statements, speeches, town halls, infographics, country/market brochures, website content, etc.)
• Drafting, staging, and execution of content via PepsiCo Communications channels.
• Executive social media content including calendars, drafting copy, working with graphic designers to create posts, managing the approvals process, and partnering with the Insights team for metrics and engagement.
• Write daily media roundup of external media monitoring, as needed.
• Design and deliver internal town halls by providing content recommendations, working with graphic designers to create assets, executing channel communications, partner with the Insights team on surveys, metrics, and engagement.
• Develop executive summaries for campaigns, events, and annual plans, including quantitative and qualitative insights.
• Story mining around PepsiCo\'s ongoing themes - Sustainability, DEI, Digitization, Community/ foundation, etc.)
• When needed, create concepts, and write scripts for videos/audios/other multi-media content pieces for internal and external owned channels.
• Create Communications toolkits including templates, messages, FAQs, communications plans, assets, etc.
• Support executive communications with executive briefings, leadership emails/memos, and social media, and create themes/agendas/storylines/key messaging for senior leadership meetings and presentations.
• Draft internal talking points for leaders to respond to external events and provide guidance to employees. about new processes or procedures, and actions to be taken (e.g. pandemic-like situations, social unrest, natural calamities, etc.)

• Research competitor strategies, and industry trends communication methodologies for internal and external Communications and owned content.
• Research, update, and maintain country brochures and other briefing materials for senior executives.
• Play a role in online community management.
• Partner with other GBS teams like Content Development and Analytics to deliver solutions.

• 3+ years of experience working in Communications for a global organization or PR agency.
• Fluency in English, spoken and written, along with excellent writing and editing skills. Familiarity with AP style and Smart Brevity is an asset.
• Experience in creating key communications materials (presentations, press releases, articles, executive communications, scripts, messaging documents, social content, videos, etc.)
• Skilled at creating effective messaging and content that drives opinion and behavior change.
• Demonstrated strong secondary research skills to understand the problem statement, find relevant information, spot trends, and synthesize meaningful insights.
• Strong project management and editorial skills; track record of overseeing a portfolio of communications projects for various stakeholders, gained in a similar global corporation or as an external consultant.
• Experience managing communications channels for an organization, such as websites, social media, collaboration tools like Yammer or Microsoft Teams, content management systems (CMS), team email boxes, etc.
• Experience working in a multicultural environment across multiple geographies and time zones, experience working with Executives in North America preferred.
• Strong business acumen and relationship skills and the ability to work with senior executives advising and consulting on communications approach.
• Familiarity with the target audience, and cultural and local nuances (e.g., social media channel demographics for owned content production).
• Should be able to work individually as well as collaboratively with parallel teams in different time zones/geographies to ideate and construct ideas and deliver on projects.
• Ability to solve and navigate complex situations through critical and creative thinking; manage multiple priorities in a dynamic environment.
• Experience in demonstrating highly effective problem-solving skills.