Job Description

Specialization DescriptionMarket Research & Analysis work focuses on gathering, analyzing, and interpreting marketplace trends and customer data as input to marketing and product development strategies/plans for individual consumers, business customers, and/or retail channels including:

• Monitoring market conditions, trends, competitors, etc. to project business sector/consumer demand and inform product launch timing
• Researching competitor behavior including marketing strategies, pricing, sales and methods of operation
• Monitoring media coverage and polling/interviewing customers and/or retailers to determine perceptions of brands/products
• Identifying purchasing behaviors, price/discount sensitivity, brand loyalty, etc. across customer segments and sales channels
• Simulating the impact of proposed marketing campaigns and measuring results against targets

Level DescriptionSenior level professional that applies advanced knowledge of job area typically obtained through advanced education and work experience. Works independently applying an advanced knowledge of a job area typically obtained through advanced education and work experience. Works to achieve results in a job area, overseeing and managing projects/ processes independently with limited supervision. Problems faced are difficult and are sometimes complex, though are routine. Coaching and reviewing the work of lower level professionals.Headquartered in Japan, NEC is a leader in the integration of IT and network technologies. With over 123 years of expertise in providing solutions for empowering people, businesses, and society, NEC stands tall as a champion in enabling change and transformation across the globe. Present in India since 1950, NEC has been instrumental in burgeoning India\'s digitization journey continually for the past 70 years.NEC India has proved its commitment to orchestrating a bright future through its diverse businesses from Telecommunications to Public Safety, Logistics, Transportation, Retail, Finance, Unified Communication and IT platforms, serving across the public and private sectors. NEC India, through the deployment of cutting-edge technology, has been powering India in seminal ways, making lives easier, safer, and more productive for all.With its Centre of Excellence for verticals like Analytics platform solutions, Big Data, Biometrics, Mobile and Retail, NEC India brings to the table, innovative, seamless solutions for India and across the world.NEC India is headquartered in New Delhi and has its offices panned across the country. It has branches in Ahmedabad, Bengaluru, Chennai, Mumbai, Noida and Surat.Specialties:IT & Networking Solutions, Unified Communication Solutions, Safety and Security Solutions, Integrated Retail Solutions, Data Centre Solutions, Safe and Smart City Solutions, Transportation Solutions, SDN Solutions, Carrier Telecom Solutions, and Solutions for Society.-

NEC Corporation