Job Description

: PublicRelations(PR)StrategyandManagement SupportinplanningandexecutingmediastrategyforBAGICalignedbyreviewingbusinessandgrowthstrategy,changingmarket/customerfocus,competitionactivity,andrequiredbrandpositioninginthemarketacrossprint,online,andtelevisionmedia ResponsibleformanagingBAGIC\'spublicrelationsthroughnetwork-widecrediblemediachannels.Augmentingcorporaterecognitionandreputationinthemediabyleveragingcompanyannouncements ResponsibleforexpandingBAGIC\'smediaoutreachlandscapebydevelopingmediarelationsonapan-Indialevel.Withthegeographyexpansionstrategy,responsibleforPRexposure,specificallyinWestandSouthIndia.Inaddition,responsibleforregionslikeJ&KandUPmetrocities.AlsoresponsibleforoverseeingallGEOcitiesalongwithAMand30Under30candidate ResponsibleforexpandingmediacontactsforBAGICexposureacross Responsibleforcreatinginformativecontent,pressreleases/notes,pitchnotes,responsesformediaqueries,authoredarticles,blogs,interviews,mediaQ&As,mediabriefingdocuments,FAQs,andalsoexploringmediaopportunitiestoincreasethebrandrecallofthecompanyalongwithitsproductsandservices Conceptualize,create,andpitchcontentinlinewiththeorganization\'sobjectives,strengths,products,andtrendsinthemarket Pitchinginterview/interactionopportunitiesforseniormanagementandMD&CEOasthoughtleaderstoenhancethecompany\'svisibilityinthemedia ManagingCrisisCommunicationforBAGICwhichhelpsprotect,maintainandsustainbrandreputationwithdifferentstakeholders.Keepingtrackofnewsthatcouldpotentiallyturnintoacrisissituation.Reviewsensitiveissues&crisesandprepareororganizepressconferences,holdingstatements/responsestobesharedwithcontextualmediatoensureimmediateactions,thusavoidinganegativeimpactonthecompany\'sreputation MaintainingarepositoryofallnegativestoriestobethensharedmonthlywiththeRiskTeaminordertomitigateriskinatimelymanner C ommunicationManagement Createmediacommunicationstrategiesforpressconferences,newproductlaunches,companyannouncements,events,andpromotions Supportincontentcreationforinternalconsumptionforemployeesandkeystakeholderstoensureappropriatecommunicationguidelines Exploreopportunitiesforseniormanagementparticipationinvariousmedia-ledconferences,paneldiscussions,summitsetc.whichpositionsBAGICasthoughtleadersacrosstheinsurancesector Liaison,coordinate,publicize,andexecutevariousleadershipengagementswithacademicbodies,industrybodies,andothercorporate/mediaevents Responsibleforbriefingtheconcernedspokespersonformediainteractions.Responsibleforpreparingmediabriefingdocumentsforthespokespersonwithrespecttomediainteractionsandotherparticipations/engagements Responsibleforsharingmediacoveragereceivedwiththeconcernedspokesperson Coordinateandcollaborateforvariouseventsandlauncheswithinthecompany Collaboratingwiththebrandteamforpresseventslikeagencyselection,stagedesigningandrenderfinalization,launchtheme,eventflowandscript,MCscript,dry-runswithstakeholders,etc. WorkingcloselywithbrandanddigitalmarketingteamstoensureuniformcommunicationacrosschannelsinalignmentwithBAGIC\'scommunicationprotocolandstrategies Analysisofmediareportsonamonthly,quarterly,andannualbasisandsubsequentlychartoutcommunicationsplansthatarealignedwiththeneedsofthebusiness RelationshipManagement Liaisonwithexternalmedia,suchasjournalists,editors,showhosts,andotherpersonnelacrossmediaplatformstostrengthentheirperceptionofBAGIC\'sproducts,services&initiatives.Leveragemediarelationshipswiththemtoenhancethebrand\'svisibilitythrougheditorialcontentinstories/articlesrelatedtopersonalfinanceandinsurance CoordinatingwithspokespersonsandassignedSPOCforvalidatingcontentgoingoutonexternalmediapublicationsorforums ConductingmediavisitstojournalistsPan-IndiapitchingnewstoryideasandopportunitieswhichoverallstrengthentherelationshipbetweenBAGICandthemediafraternity ReachingouttojournalistswhoarecoveringcompetitiontoexplorestorieswithBAGIC Liaisingwithbusinessfunctionstounderstandvariousindustrytrendsinordertopitchstoryideas,createcontentasrequired,andfurtherestablishsuchopportunitieswiththemedia OperationalReview Supportinreviewingcoveragereports(bymediatrackingagency)onadailybasistoanalyzethepresenceandcomparevisibilitywiththecompetition.Reviewingmonthlymediaanalysistounderstandrankingandshareofvoiceofbrandvs.competition Responsibleforpreparingdetailedmediaactivityreports DevelopingandimprovingpoliciesforCorporateCommunicationsforeffectiveinternalandexternalcommunicationforstakeholders Recommendandhelpimplementprocessesfororganizationalenhancements,asappropriate,toincreasetheefficiencyandeffectivenessofcommunicationsactivities Responsibleformanagingdeliverablesandensuringqualityassurancestandardsaremet Education/Qualification:Post Graduation in Mass Communication or Journalism Years Of Exp :6 to 8 Years

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