Deputy Director Brand Marketing

Year Bangalore, Karnataka, India

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Roles and Responsibilities

Be the primary custodian of the brand operations and be responsible for spotless execution of brand activities under the guidance of Brand Head.
Work with internal research team to understand consumer insights and use them to deliver innovative marketing campaign propositions
Monitor Brand health, business metrics and flag off potential threats to current brand positioning
Act as the Client SPOC for all Creative & Media agencies through effective agency management and bringing out operational efficiencies
Overseeing the production of all ATL/BTL campaigns with agencies/in-house teams
Prepare media briefs (objective, route, target, cost etc.) and share with media partners, ensure and monitor the execution and evaluate the outcomes vs objective of media initiative.
Campaign Management: Effective management of campaign timelines & material release as per launch requirements.
Act as the primary SPOC of marketing campaigns & Interact with other organizational functions and accordingly build end to end campaign solutions & campaign extensions

Qualifications & Experience

4 to 6 years of post-MBA Marketing experience.
Highly creative with the ability to think out of a box
Worked in consumer good companies, preferably fashion and lifestyle related brand, and launched multichannel campaigns
Strong analytical skills and data driven thinking
Preferred Experienced in consumer internet industry

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