Job Description

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Role : Demand Planner

Level : T1

Location : Hyderbad

Job Purpose/Overview


Demand Planning is a key back end process which drives the demand step of the S&OP+ process along with working closely with Supply Planning to ensure optimum stock availability at the warehouses. The associate is responsible to facilitate sales teams and help them generate Short/Mid/Long term forward Demand plan after incorporating inputs from past trends, portfolio step, market insights, new products launch plans, portfolio changes and supply availability information. This position will have to play a leading role in driving S&OP+ Process for India. Also responsible for minimizing FG inventory write offs (prevent FG SLOB).

Job Responsibilities

Custodian of the Demand Planning process for India business unit

• Develop an aggregate demand plan basis supporting assumptions on a periodic basis as part of S&OP+ process
• Statistical forecasting for generating Baseline forecast - Key user of the statistical tool, ensuring clean history, Master updation and causal updation.
• Develop, document, update, and challenge the factors and assumptions supporting the demand plan.
• Coordinate with the Sales, Marketing, Finance and Supply functions in preparing for the demand review step of the S&OP+ process. Ensure building of a consensus demand plan for the defined period.
• Drive accuracy in demand planning - review KPIs and take actions to deliver on targets. Measure and report actual vs planned performance overall, by market segment, sales territory and product family, item and mix.
• Coordinate with Supply in the development of marketing/manufacturing strategies and objectives, including customer service objectives, inventory targets, backlog/lead time objective and decision points (time fences) for managing change.
• Coordinate with Marketing & Trade Marketing teams to frame assumptions on the impact of activations/promotions. Validate the assumptions vs actual performance.
• Inputs on Route to Market volume forecast for launch and repeats of new products
• Be the point of contact for all the sales teams on managing the change in demand trends and support short term requirements. Provide recommendations in formulating Distributor stock norms. Drive joint planning with key emerging channels during events

Annual Budgeting

• Generate the annual forecast as part of the annual Business Planning exercise basis category growth and Channel mix assumptions, and Sales & Marketing investments.
• Build scenarios basis varying investment plans - Base plan, ambitious plan, etc

Non Quality Costs (NQC) - Ensuring FG SLOB remains within the budget. Monitoring the stock status and ensuring the right liquidation plan (coordination with stakeholders) to mitigate write-offs. Understanding the causals for the NQC and incorporate the learnings in planning.

Capability Building

• Enterprise Planning - Own the Demand Planning process and drive maturity while working closely with global Centre of Excellence teams.
• Lead all digital initiatives related to Demand Planning

Job Specifications /Qualifications

Education & Professional Qualifications


B.Com/B.Sc./B.Tech + MBA

Knowledge / Experience


At least 3 years experience in Demand Forecasting, Statistical Methods & Knowledge of Base Line Generation. Previous experience in Supply Chain roles would be helpful and a plus (Customer Service, Logistics, Supply Planning).


Functional and Technical Skills (Advanced Excel Skills, Forecasting tools).


Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.