Job Description

: ZS is a professional services firm that works side by side with companies to help develop and deliver products that drive customer value and company results. We leverage our deep industry expertise, leading-edge analytics, technology and strategy to create solutions that work in the real world. With more than 35 years of experience and 13,000-plus ZSers in more than 25 offices worldwide, we are passionately committed to helping companies and their customers thrive.
ZS’ Corporate Support teams operate the firm’s core internal enterprise functions. Our global teams comprise team-oriented, pragmatic and results-driven people who thrive in a challenging work environment. Our people come from diverse backgrounds but share a passion for quality customer service and dedication—whether our customer is a client or another ZS employee. : Marketing & Communication exists to raise awareness of ZS Associates, brand the firm, create and distribute thought leadership content and support the business development process with communications and events support. We seek a Demand Center Associate to join our team in New Delhi, India. The Demand Center Associate will be involved in Marketing Automation operations for ZS, including management of Marketo database and management of email campaigns. RESPONSIBILITIES

• Conceptualize CRM marketing campaigns, craft messaging & build relevant workflows by segmenting the user base appropriately to identify opportunity areas in the user’s lifecycle
• Usage of marketing automation tool like Marketo for campaigns set up and execution - emails, events, landing pages, nurture campaigns and related reporting
• Optimize rule-based Lead Scoring and Nurturing campaigns to increase the inflow of leads to sales teams
• Comfort building out multi-step email nurture campaign to achieve specific goals or re-engage existing users
• Experience working within project management tools like Mintent, Workfront, etc. to manage workflows, work with key stakeholders and manage the overall ticket queue
• Partner with digital channel teams to improve data quality, reporting, and segmentation strategies
• Segmenting audiences and optimizing campaigns to increase effectiveness
• Carrying out A/B testing on automated marketing campaigns to maximize results
• Advise stakeholders on audience size, subject line, pre-header and other key elements that improve email success rates
• Implementing lead scoring practices to enable higher conversions from quality leads
• Assist in reporting, monitoring, tracking for the different campaigns & also publish appropriate performance dashboards

QUALIFICATIONS

• 1-3 years’ experience in email marketing, preferably in B2B Services Industry with Global exposure from Analytical/ Marketing/ Consulting/Digital Marketing Companies
• Thorough understanding of Marketing Automation Tool (MAT) Marketo and Salesforce CRM
• Experience working cross-functionally in large, matrixed businesses. Experience with professional services firms a plus.
• Hands on experience in managing the setup of email campaigns, nurturing programs, managing contact database, and lead management
• Strong analytical and quantitative skills. Expert in using Microsoft Excel to manipulate data and perform high level or Micro data Analysis
• Fast learner, high attention for detail
• Result oriented and ready to take ownership
• Ability to build relationships and work well across multiple functions, i.e. work effectively and collaboratively within a global & local marketing team.
• Good understanding of Marketing & Communications business, ways of working, digital marketing and platforms, marketing performance metrics and KPIs.

:
ZS is a global consulting firm. Fluency in English is required; additional fluency in at least one European or Asian language is desirable.
Candidates must possess or be able to obtain work authorization for their intended country of employment. An on-line application, including a full set of transcripts (official or unofficial), is required to be considered.
ZS offers a competitive compensation package with salary and bonus incentives, plus an attractive benefits package. ZS is an equal opportunity employer and is committed to providing equal employment and advancement opportunities without regard to any class protected by applicable law.
ZS is committed to providing and maintaining a safe workplace. Must have received or be willing to receive the COVID-19 vaccination by date of hire to be considered. Proof of vaccination will be required. Religious/Medical Exemptions can be requested on a limited basis upon hire.
NO AGENCY CALLS, PLEASE.