Job Description

:

DBAT:Digital Acquisition Team

INTERNAL USAGE:

No. of Vacancies:

Reports to:

Product Manager

Is a Team leader?

Y

Team Size:

Grade:

Business:

Department:\xef\xbf\xbd

Digital Banking

Sub-Department:

Location:

CO - Mumbai

About Digital Banking and Transformation

The Digital Banking and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the bank\xef\xbf\xbds own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficiencies

About the Role

The person would be a part of D2C team in digital banking and would play key role in driving the unassisted business for the bank. Candidate is required to lead all the digital activities pertaining to the product with end to end deliverables.

The successful candidate is someone who is comfortable leading through others who do not necessarily report into him/her. Building relationships that allow him/her to translate the ideas into reality. The person will also need to be a strong planner \xef\xbf\xbd detailed and focused on operational efficiency

Key Responsibilities

\xef\xbf\xbd Plan, execute, and manage various up sell, cross sell, acquisition & engagement campaigns to drive D2C business

\xef\xbf\xbd Measure, analyse and optimize all KPIs to drive conversions and maximize the business

\xef\xbf\xbd Identify the opportunities in owned digital assets to increase visibility for various products of the bank.

\xef\xbf\xbd Devise road map to set up new capabilities, channels, customer touch points for generating sales and profitable growth for D2C channel

\xef\xbf\xbd Track, measure, and revise campaigns based on rigorous data analysis to further optimize conversions.

\xef\xbf\xbd Key deliverables for this role - growth in traffic, increase in logins, conversions & revenues for D2C Channel for a product.

\xef\xbf\xbd Work closely with other functions - Product, marketing, MarTech, BIU to bring new proposition/ideas for campaigns

\xef\xbf\xbd Plan and execute performance campaigns to acquire new customers to bank - Search, Display, Social.

\xef\xbf\xbd Daily reviews on the status of leads and take action accordingly depending upon various dispositions of the leads.

\xef\xbf\xbd Work on the product strategy & roadmap, ensure campaign readiness \xef\xbf\xbd whenever a new product is getting launched digitally to any type of customer

Qualifications

Optimal qualification for success on the job is:

\xef\xbf\xbd MBA from a reputed institute with relevant prior experience of working on Performance marketing and campaign management within a Bank or Financial Institution \xef\xbf\xbd 4+ years of relevant experience

Role Proficiencies:

For successful execution of the job, the candidate should possess:

\xef\xbf\xbd Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

\xef\xbf\xbd Ability to clearly and effectively articulate thoughts and points

\xef\xbf\xbd High levels of integrity, autonomy, and self-motivation

\xef\xbf\xbd Excellent analytical, organizational and time management skills

About Axis

Incorporated in 1994, Axis Bank is one of India\xef\xbf\xbds most trusted banks & the third largest in the private sector. At Axis Bank, customer centricity has always been the foundation of our business. Our efforts to address the requirements of a diverse customer cross-section are powered by robust infrastructure, advanced technology, a comprehensive monitoring & control framework & a large talent pool.

The Bank has a young & engaged workforce of over 60,000 employees, with an average age of 30 years. We are an equal opportunity employer & believe in empowering our employees by offering rich roles, learning opportunities & flexibility to chart their career, their way.

#ComeAsYouAre \'We are dil se open. Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply\'

Skills:

Refer to the

About Company:

Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The Bank has a large footprint of 4,594 domestic branches (including extension counters) with 11,333 ATMs & 5,710 cash recyclers spread across the country as on 31st March, 2021. The Bank has 6 Virtual Centres and has over 1500 Virtual Relationship Managers as on 31st March 2021.The Overseas operations of the Bank are spread over eight international offices with branches at Singapore, Dubai (at DIFC) and Gift City-IBU; representative offices at Dhaka, Dubai, Abu Dhabi, Sharjah and an Overseas subsidiary at London, UK. The international offices focus on Corporate Lending, Trade Finance, Syndication, Investment Banking and Liability Businesses

Axis Bank