Job Description

:DBAT:CAMPAIGN MANAGER
INTERNAL USAGE:
No. of Vacancies: Reports to:
Is a Team leader? N Team Size:
Grade: Manager, Senior Manager
Business: Department:\xef\xbf\xbd Digital Banking Sub-Department:
Location: Mumbai
About Digital Business and Transformation
The Digital Business and Transformation (DBAT) team builds new end-to-end customer propositions with an ambition of delivering new age financial services directly to the customers. The DBAT team has invested in digital capabilities that include building the bank\xef\xbf\xbds own engineering team, adapting new age engineering practices and building an API centric architecture to improve customer experience, employee experience and efficiencies
About the Role
The Campaign Manager is responsible for managing various integration Projects, evaluating new Campaign tools and channels including approvals from IT/IS security and Implementation. The Campaign Manager also manages dataflows into Campaign Datamart, reviews dataflow logics and builds new data pipes for smooth processing of Campaigns
Key Responsibilities\xef\xbf\xbd Drive Marketing automation in Event Based Marketing & Campaign ecosystem- Implementing real time Campaigns through Campaign tools- Interact and Streams ( building new Campaigns across various Business units)\xef\xbf\xbd Ensure tracking mechanism implementation , as well as tracking of Campaigns through Interact and Streams\xef\xbf\xbd Drive Customer Centric Data enrichment with Customer personas/ segments\xef\xbf\xbd Build Customer One View- across Campaigns, including building pipes for Google analytics\xef\xbf\xbd Spearhead Customer privacy with Customer-friendly contact policy norms and Opt-Ins\xef\xbf\xbd Evaluate new processes/ tools for enhancing Campaign experience and adding new channels for campaigning including of approvals through various Internal security processes and testing/UAT clearance\xef\xbf\xbd Manage Campaign Datamart- reviewing dataflows, rectifying/reviewing logics wherever required, building new data flows wherever required. Work towards reducing TAT for dataflows from source to Campaign Datamart\xef\xbf\xbd Build/ publish Project Dashboard and timelines\xef\xbf\xbd Liaise with various IT teams for Projects and Data
QualificationsOptimal qualification for success on the job is:\xef\xbf\xbd MBA from a reputed institute\xef\xbf\xbd or Graduate with relevant prior experience of working on system integrations & Data management\xef\xbf\xbd 4-5 years in system integrations & Data management
Role Proficiencies:For successful execution of the job, the candidate should possess:\xef\xbf\xbd Knowledge on campaign management tools such as IBM Campaign (Unica)\xef\xbf\xbd Excellent communication (both verbal and written) and presentation skill\xef\xbf\xbd Strong analytical skill\xef\xbf\xbd Ability to manage multiple tasks/projects and deadlines simultaneously#ComeAsYouAre \'We are dil se open. Women, LGBTQIA+ and PwD candidates of all ages are encouraged to apply\'Skills:Refer to the About Company:Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of financial services to customer segments covering Large and Mid-Corporates, MSME, Agriculture and Retail Businesses. The Bank has a large footprint of 4,594 domestic branches (including extension counters) with 11,333 ATMs & 5,710 cash recyclers spread across the country as on 31st March, 2021. The Bank has 6 Virtual Centres and has over 1500 Virtual Relationship Managers as on 31st March 2021.The Overseas operations of the Bank are spread over eight international offices with branches at Singapore, Dubai (at DIFC) and Gift City-IBU; representative offices at Dhaka, Dubai, Abu Dhabi, Sharjah and an Overseas subsidiary at London, UK. The international offices focus on Corporate Lending, Trade Finance, Syndication, Investment Banking and Liability Businesses

Axis Bank