Job Description

About Loyalytics: Loyalytics is a fast-growing Analytics consulting and product organization based out of Bangalore. We work with large retail clients across the globe helping them monetize their data assets through our consulting assignments and product accelerators. We are a young dynamic team of 70+ analytics practitioners working on some of the most cutting-edge tools and technologies. Who we are: Technical team: A team full of data scientists, data engineers and business analysts who work with 1M+ data points every day. Market Size: Massive multi-billion $ global market opportunity. Leadership: Combined experience of 40+ years of experience in the industry Customers: Word-of-mouth and referral-driven marketing to acquire customers like big retail brands in GCC regions like Lulu, GMG, among others (Strong product-market fit). What makes us stand apart: 7 years old bootstrapped and 90+ people company that is still hiring. Support the data analytics requirements for the business. Educate the business perspectives on new approaches for audience selection, such as data usage and statistical validation data. Maintain the definition requirements for reporting tools. Maintain data and reporting requirements. Perform data-mining searches from the data warehouse. Generate insight into customersegmentsfor use within business development and other CRM initiatives. Initiate, drive and support CRM, 1PD, 2PD and 3PD activities using data. Data Science & analytics (Logistics regression/Time series modelling/ trend analysis). Maintain data integrity standards and appropriate business / commercial rules. Maintain interpretation standards. Provides data metrics (clarity, accuracy, depth and recommendations) to business and all stakeholders. Provide reporting support to Key Account Management program for APAC & EMEA. Campaign list creation and management (for both email and business development campaigns). This includes responding to existing campaign requests as well as proactively proposing new segments to target. Analyse ongoing and end-of campaign results to assess campaign effectiveness and provide next step insights for senior management. Proposing potential marketing campaign approachesto target database segments in-line with business goals and opportunities. Strong analytical skills to provide sound judgment in past campaigns tracking results and propose next step. Campaign Management Using SQL Server and Excel to prepare accurate marketing campaign lists and reports. Manage CRM lifecycle eDM series to ensure candidates and clients are fully engaged at the right time with the right communication. Identifying growth, cross sell, up sell and retention opportunities within the database and preparing Audience in DMP for campaigns and track performance. Ensure campaign tracking reports measure results consistently across all divisions and regions. Analyse marketing campaign results and drive post-campaign insights to identify improvements for future campaign executions. Liaise with Stakeholders to ensure customer master database are maintained well. Provide support within the CRM team on cross functioning roles Strategic Input Liaise with key stakeholders in order to maintain an evolution of information needs. Providing sound advice and recommendations with reports to support business goals. Leads data discovery processes and frames business scenarios that are meaningful in supporting business goals. Requirements Minimum 3-4 years of experience working closely with data/python/ reporting in a SQL Server/Redshift environment or CRM, DMP, Google analytics/ Omniture. Experience communicating or reporting to senior stakeholders. Experience in PowerBI, Exact Target, GA, Adobe, DMP, Datorama and SQL Experience in website scrapping and statistical predictive modelling will be highly advantageous. Strong Excel reporting skills (Macro, Pivot table, V-lookup etc). Identifying best practice and reporting function methodologies. Business systems and operational experience in Marketing Analytics, Performance marketing or campaign analytics. Experience of utilising data analysis. Embrace and initiate change Building strong internal and external relationships. Hands-on experience such as SQL data extraction, running campaigns, driving projects, prepare proposal and make presentation to senior management will be highly advantageous. Benefits Be at the forefront of the \'Data Revolution\' with Loyalytics AI, creating innovative solutions in the Data & Analytics field for the Retail Industry. Collaborate with prestigious Fortune 100 Retail Brands worldwide driving significant innovation and shaping the future of the retail-tech industry. Enjoy the freedom of Flexible Work Hours, empowering you to maintain a healthy work-life balance. Enjoy comprehensive Wellness & Family Benefits, including health insurance, fitness memberships, and programs for your well-being and happiness. Gain invaluable mentorship from esteemed Tech Leaders and access top learning platforms for continuous growth and staying ahead in industry trends.

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