Job Description

Entity: Customers & ProductsJob Family Group: Marketing Group:As bp transitions to an integrated energy company, we must adapt to a changing world and maintain driven performance. Bp\'s customers & products (C&P) business area is setting up a business and technology centre (BTC) in Pune, India. This will support the delivery of an enhanced customer experience and drive innovation by building global capabilities at scale, using technology, and developing deep expertise. The BTC will be a core and connected part of our business, bringing together colleagues who report into their respective part of C&P, working together with other functions across bp. This is an exciting time to join bp and the customers & products BTC.About the role !The Category Management Analytics Lead position is a leadership role that will fulfill a critical need by providing actionable insights to management. The role leads our category management and merchandising analysis for our convenience brands and allocates resources to support convenience store related programs and offers. The role requires strong relationship building and will have leadership responsibility for all category management and merchandising related test analysis and case development to all areas of the business including but not limited to Marketing, Operations, Fuel, Store Development, IT, and Finance. In addition, this position is responsible for identifying and vetting new analytic solutions to employ in the department. The position will hold accountability for capability development of team members related to Test & Learn software as well as our internal data resources in AWS and MSSQL Server data lakes. This role provides guidance on solving data challenges and analytic approaches to high value analysis across the business.The Category Management Analytics Lead will also have direct line management accountability of a team of data analysts, which will include setting day-to-day tasks, performance management and professional development of this individual.This role is called as COCO Data Manager in Bp.What you will deliverStrategic Analysis in APT Test and Learn Application:o Advise and lead the category management test analysis and pipeline across the data and analytics team.
o Lead the analysis of the convenience store programs and offers and make recommendations to optimize offers to guests that grow gross profits and transactions.
o Lead the weekly category management analytic reviews with internal customers and 3rd party data partners.
o Maintain data validation and new software applications for the Data and Analytics department.
o Train analysts on test and learn software and review test analysis for marketing, operations, fuel, and capital projects.
o Provide return on investment analysis for any convenience store products and offers.Case Development / Test Planning & Designo Providing data support for optimizing all sales/transaction/profit generating category activity and marketing campaigns. Including\xef\x82\xa7 Pricing,\xef\x82\xa7 Promotions,\xef\x82\xa7 Merchandizing,\xef\x82\xa7 Advertising,\xef\x82\xa7 Guest Segmentations, Capital Requests
o Partnering with category management to design test propositions, set expectations and prioritize opportunities; organize test propositions into a calendar to successfully document and communicate plans/actions to leadership.
o Working with category management team as they work with vendors to rationalize actions and opportunities to grow total transactions and margin dollars.Performance Tracking / Test Analysis / Reporting
o Analyzing metrics and attributes to identify cause-effect relationships between actions and financial outcomes through proper test vs. control analysis.
o Leading guest level segmentation, positioning exercises, targeting as required.
o Building dashboards with visuals for key performance indicators.
o Providing daily snapshot and ad hoc reporting to supervise program performance.
o Developing new sources of data to better measure and itemize the performance of loyalty strategies and tactics.Forecasting & Budgetingo Work closely with the category management team to produce the annual budget with itemized strategies and tactics for financial performance.
o Participate in building board presentations as well as any other forecasting required by the category management or leadership team.Management
o Recruit, train, and lead junior analysts to support responsibilities outlined above. Give to the recruiting aids and assessment forms.
o Provide prioritization and structured alignment meetings between internal customers and junior analysts.
o Conduct annual reviews / performance evaluations and continue to refine job description and development goals for direct reports.Primary Objectives/Resultso Itemization of analysis insights and financial outcomes for the current and upcoming fiscal years in a clear and concise presentation format.
o Identify new leading indicators of category performance and report monthly on their trends and insights to customers.
o Support the development of the annual category management budget and support management forecasting and performance reviews.General Responsibilities

• Getting Information \xe2\x80\x94 Observing, receiving, and otherwise obtaining information from all relevant sources.

\xef\x82\xa7 Sourcing both financial and fundamental data throughout the organization to compile relevant databases for analyzing operations, fuel, development, retail, capital activities.

• Analyzing Data or Information \xe2\x80\x94 Identifying the underlying principles, reasons, or facts of information by breaking down information or data into separate parts.

\xef\x82\xa7 Providing valuable analyses to departmental groups and committees (including finance, real estate, marketing, fuel procurement, and construction) for presentation.

• Organizing, Planning, and Prioritizing Work \xe2\x80\x94 Developing specific goals and plans to prioritize, organize, and accomplish your work.

\xef\x82\xa7 Self starting projects while generating workable and realistic deadlines to increase the productivity of projects to produce tangible ($) results.

• Communicating with Supervisors & Peers \xe2\x80\x94 Providing information to supervisors and co-workers, by telephone, in written form, e-mail, or in person.

\xef\x82\xa7 Gathering, collaborating, and sharing information in a timely manner with the management team to progress the goals of the organization. Respecting the parameters of each individual own time constraints and responsibilities.

• Establishing and Maintaining Interpersonal Relationships \xe2\x80\x94 Developing constructive and concerted working partnerships, and maintaining them over time.

\xef\x82\xa7 Spending time to align personal and professional development with authorities in all areas of the business. Collectively giving and recognizing the achievements and successes of othersExperience and Qualifications!

• Bachelor\xe2\x80\x99s degree or equivalent experience or higher
• 5+ years direct experience in retail, QSR or analytics related field
• Excellent communication and presentation skills
• Results-driven and able to handle multiple projects
• Strong interpersonal and time-management skills
• Proficient in Microsoft Office Suite, PowerBI, SQL (Google Analytics a plus)
• Proficient in business intelligence tools, software, and dashboards (MasterCard/APT Test & Learn proficiency preferred)

Physical and Mental Skills and/or Abilities

• Statistical & Spreadsheet Proficiency \xe2\x80\x94 Using computers and computer systems to evaluate and process information, enter data and set up functions/queries.
• Problem Sensitivity \xe2\x80\x94 The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
• Critical Thinking \xe2\x80\x94 Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
• Active Learning \xe2\x80\x94 Understanding the implications of new information for both current and future problem-solving and decision-making.
• Deductive Reasoning \xe2\x80\x94 The ability to apply general rules to specific problems to produce answers that make sense.
• Inductive Reasoning \xe2\x80\x94 The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
• Writing & Speaking \xe2\x80\x94 Presenting optimally in writing as appropriate for the needs of the audience. Talking with others to convey information effectively.

Travel Requirement Negligible travel should be expected with this roleRelocation Assistance: This role is eligible for relocation within countryRemote Type: This position is not available for remote workingSkills: Agility core practices, Analytical Thinking, Brand Management, Commercial Acumen, Communication, Creativity and Innovation, Customer centric thinking, Customer Journey Mapping, Customer Segmentation, Customer Service Design, Customer value proposition, Delivers an effortless customer experience, Developing creative marketing content, Digital fluency, Generating customer insights, Loyalty Management, Marketing strategy, Offer execution and growth, Proposition development, Retail Category Management, Sector, market, customer and competitor understanding, Sustainability awareness and action, Using market research effectivelyLegal Disclaimer:We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, socioeconomic status, neurodiversity/neurocognitive functioning, veteran status or disability status. Individuals with an accessibility need may request an adjustment/accommodation related to bp\xe2\x80\x99s recruiting process (e.g., accessing the job application, completing required assessments, participating in telephone screenings or interviews, etc.). If you would like to request an adjustment/accommodation related to the recruitment process, please .If you are selected for a position and depending upon your role, your employment may be contingent upon adherence to local policy. This may include pre-placement drug screening, medical review of physical fitness for the role, and background checks.

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