Entity: Customers & ProductsJob Family Group: Marketing Group:As bp transitions to an integrated energy company, we must adapt to a changing world and maintain driven performance. Bp\'s customers & products (C&P) business area is setting up a business and technology centre (BTC) in Pune, India. This will support the delivery of an enhanced customer experience and drive innovation by building global capabilities at scale, using technology, and developing deep expertise. The BTC will be a core and connected part of our business, bringing together colleagues who report into their respective part of C&P, working together with other functions across bp. This is an exciting time to join bp and the customers & products BTC.About the role !The Category Management Analytics Lead position is a leadership role that will fulfill a critical need by providing actionable insights to management. The role leads our category management and merchandising analysis for our convenience brands and allocates resources to support convenience store related programs and offers. The role requires strong relationship building and will have leadership responsibility for all category management and merchandising related test analysis and case development to all areas of the business including but not limited to Marketing, Operations, Fuel, Store Development, IT, and Finance. In addition, this position is responsible for identifying and vetting new analytic solutions to employ in the department. The position will hold accountability for capability development of team members related to Test & Learn software as well as our internal data resources in AWS and MSSQL Server data lakes. This role provides guidance on solving data challenges and analytic approaches to high value analysis across the business.The Category Management Analytics Lead will also have direct line management accountability of a team of data analysts, which will include setting day-to-day tasks, performance management and professional development of this individual.This role is called as COCO Data Manager in Bp.What you will deliverStrategic Analysis in APT Test and Learn Application:o Advise and lead the category management test analysis and pipeline across the data and analytics team.
o Lead the analysis of the convenience store programs and offers and make recommendations to optimize offers to guests that grow gross profits and transactions.
o Lead the weekly category management analytic reviews with internal customers and 3rd party data partners.
o Maintain data validation and new software applications for the Data and Analytics department.
o Train analysts on test and learn software and review test analysis for marketing, operations, fuel, and capital projects.
o Provide return on investment analysis for any convenience store products and offers.Case Development / Test Planning & Designo Providing data support for optimizing all sales/transaction/profit generating category activity and marketing campaigns. Including\xef\x82\xa7 Pricing,\xef\x82\xa7 Promotions,\xef\x82\xa7 Merchandizing,\xef\x82\xa7 Advertising,\xef\x82\xa7 Guest Segmentations, Capital Requests
o Partnering with category management to design test propositions, set expectations and prioritize opportunities; organize test propositions into a calendar to successfully document and communicate plans/actions to leadership.
o Working with category management team as they work with vendors to rationalize actions and opportunities to grow total transactions and margin dollars.Performance Tracking / Test Analysis / Reporting
o Analyzing metrics and attributes to identify cause-effect relationships between actions and financial outcomes through proper test vs. control analysis.
o Leading guest level segmentation, positioning exercises, targeting as required.
o Building dashboards with visuals for key performance indicators.
o Providing daily snapshot and ad hoc reporting to supervise program performance.
o Developing new sources of data to better measure and itemize the performance of loyalty strategies and tactics.Forecasting & Budgetingo Work closely with the category management team to produce the annual budget with itemized strategies and tactics for financial performance.
o Participate in building board presentations as well as any other forecasting required by the category management or leadership team.Management
o Recruit, train, and lead junior analysts to support responsibilities outlined above. Give to the recruiting aids and assessment forms.
o Provide prioritization and structured alignment meetings between internal customers and junior analysts.
o Conduct annual reviews / performance evaluations and continue to refine job description and development goals for direct reports.Primary Objectives/Resultso Itemization of analysis insights and financial outcomes for the current and upcoming fiscal years in a clear and concise presentation format.
o Identify new leading indicators of category performance and report monthly on their trends and insights to customers.
o Support the development of the annual category management budget and support management forecasting and performance reviews.General Responsibilities
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