Job Description

Summary Position Overview:xe2x80x8bSpecialized in implementing and analyzing web analytical trends in the Pharma domain, also in leveraging Google Analytics 4 (GA4) and Google Tag Manager (GTM) to extract, analyze, and interpret data. Provide strategic insights and actionable recommendations to address business challenges and optimize digital strategiesxe2x80x8bPosition Title: Data Insights Expert (Manager)Location xe2x80x93 Hyderabad #LI HybridYour responsibilities include but are not limited to:xe2x80x8b

• GA4 Implementation and Configuration: Lead the implementation and configuration of GA4 data streams, events, and conversions tailored to the unique needs of stakeholders. Utilize GTM for advanced tracking implementations, ensuring accurate data collection and attribution modelingxe2x80x8b
• Data Extraction and Analysis: Extract and analyze GA4 data to uncover meaningful insights into user behavior, website performance, and campaign effectiveness. Employ advanced segmentation and cohort analysis techniques to deep dive into data and identify trends relevant to business objectives.xe2x80x8b
• Insights and Recommendations: Translate data findings into actionable insights and recommendations that drive business growth and optimize digital marketing strategies. Develop compelling stories through data visualization and narrative-building to communicate insights effectively to stakeholders.xe2x80x8b
• Business Problem Solving: Conduct in-depth analysis to understand and solve complex business problems, such as optimizing patient engagement, improving conversion rates, or enhancing digital marketing ROI. Collaborate with cross-functional teams to implement data-driven solutions and measure the impact of strategic initiatives.xe2x80x8b
• Pharma Domain Expertise: Apply specialized knowledge of web analytics within the Pharma industry, including regulatory compliance considerations, patient journey mapping, and healthcare data privacy. Stay updated with industry trends and regulatory changes that impact digital analytics and marketing strategies in Pharma.xe2x80x8b
• Reporting and Dashboard Creation: Design and develop custom reports, dashboards, and data visualizations in GA4 to monitor key performance indicators (KPIs) and track progress. Customize reporting formats to meet the needs of different stakeholders, from marketing teams to executive leadership.xe2x80x8b
• Continuous Learning and Development: Maintain GA (Google Analytics) and GTM certifications to stay abreast of the latest features and best practices in digital analytics. Proactively seek opportunities to enhance technical skills and domain knowledge through training, conferences, and industry networking.xe2x80x8b

Desirable Requirements:xe2x80x8b5-8 years of experience in digital analytics with a focus on Google Analytics implementation and customizationxe2x80x8b * University degree in Computer Science, Information Management or significant work experience in similar subject areas.In-depth knowledge of Google Analytics, Google Tag Manager, and related tools.xe2x80x8bStrong analytical and problem-solving abilities, capable of conducting deep-dive analysis and deriving actionable insights from data.xe2x80x8bAbility to understand business challenges within the Pharma domain and translate them into measurable metrics and KPIs.xe2x80x8bExcellent verbal and written communication skills to articulate complex technical concepts and data insights clearly and persuasively.xe2x80x8bProven ability to collaborate effectively with cross-functional teams and stakeholders to achieve common goals and drive business impact.xe2x80x8bGA and GTM certifications are requiredxe2x80x8bWhy NovartisOur purpose is to reimagine medicine to improve and extend peoplexe2x80x99s lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this? With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us!Learn more here:Youxe2x80x99ll receive: You can find everything you need to know about our benefits and rewards in the Novartis LifeHandbook.Join our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities, Join the Novartis Network here: .Commitment to Diversity & Inclusion:We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve.Skills Desired Agility, Analytical Thinking, Brand Awareness, Building Construction, Business Analytics, Cross-Functional Collaboration, Digital Marketing, Marketing Strategy, Media Campaigns, Sales, Stakeholder Engagement, Stakeholder Management, Strategic Marketing, Waterfall Model

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