Job Description

Key Responsibilities:
Develop and Implement on-page and off-page SEO strategies with precision to enhance website rankings.
Conduct comprehensive keyword research and analysis to identify opportunities for website optimization.
Monitor and analyze website performance using advanced analytics tools like Google Analytics and Search Console.
Collaborate seamlessly with content creators to seamlessly integrate SEO best practices into content development processes.
Conduct thorough competitor research to identify industry trends and capitalize on opportunities.
Perform hashtag research to optimize social media visibility and enhance audience engagement.
Develop a detailed calendar plan for monthly festivals and observations, aligning social media activities strategically.
Execute social media optimization strategies to maximize brand reach and foster audience engagement.
Planned and executed campaigns on Google and Meta Ads platforms with a focus on driving optimal results.
Conduct in-depth keyword research for paid marketing initiatives to ensure targeted and effective campaigns.
Monitor and optimize ad performance based on key metrics such as click-through rates and conversion rates.
Collaborate closely with the marketing team to ensure that paid marketing strategies align seamlessly with overall business goals.

Required Skills / Qualifications:
Proven experience as an SEO Analyst or in a similar role, with a minimum of 3-5 years in digital marketing.
In-depth knowledge of search engine algorithms and ranking factors.
Proficiency in using SEO tools such as SEMrush, Screaming Frog, and Ahrefs.
Prior experience in managing SEO for brand websites.
Ability to understand the performance of keywords and create demand for longtail and short-tail keywords.
Ability to manage SEO operators and vendors.
Experience with social media platforms and their optimization strategies.
Should be technically strong in paid marketing platforms, including Google Ads and Meta Ads, which would be a plus.
Strong analytical skills and the ability to translate data into actionable insights.
Updated best practices in SEO and digital marketing.
Hands-on experience working for USA companies as an SEO Analyst will be an added advantage

Skills Required