Job Description

• As a Customer Relation Manager you are fully responsible for planning & execution of all CRM activities to ensure highest level of customer satisfaction and customer retention.

• You ensure that predefined goals are met and measures to maintain customer relations are well implemented.

• Your key responsibilities are:

• CRM activities planning for the current year in terms of Budget, activities and resources.

• Monthly and quarterly planning of CRM activities in consensus with DP, CEOs and HODs.

• Identify and control the relevant drivers as well as develop and consistently implement measures, with the aim of continuous retention and improvement of customer satisfaction (CSI).

• Ensure consistent customer relations management (CRM) across divisions and after sales stages.

• Develop necessary tools (direct mailers, brochures, greetings etc.) required for life cycle communication.

• To ensure Implementation customer life cycle communication to increase customer retention.

• Discuss with respective HODs and develop an action plan for CSI improvement at the dealership.

• Develop counter measure to eliminate negative feedback from customers in future.

• Coordinate with MB India CRM team and after sales marketing team for CSI surveys.

• Provide feedback to after sales department on customer complaints or any other issues that may affect Customer satisfaction.

• Capture, record and monitor customer complaints on regular basis.

• Conduct root cause analysis of all the complaints from all sources.

• Implement action plan to minimize complaints.

• Act as one point contact with the customers for all customer complaints.

• Handle dis-satisfied customers who have raised complaints through all sources.

• Coordinate with sales and after sales department HODs, Dealer principal for closure of all the After Sales complaints As per the set time line. With the support of the telemarketing team & After sales team, old customer database cleaning has to be done, in terms of checking and updating the contact and address of old customers (> 1year).

• E-dealer monitoring for data quality

• Qualification & Experience: Graduate in Engineering/Commerce/Arts. 5-6 years of experience in the Luxury automobile retail market.

• You have excellent communication skills with a professional English accent.

• You are aware of basic calling etiquettes and have the right attitude to provide required information/help to customers.

• You listen carefully, and can identify the underline meaning and real demands.

• You talk clearly in the language that the customer will understand and avoids using jargons. Interpersonal & Social competence

• You can relate to the customers needs and options.

• You can handle objections and overcome rejections. You can balance personal involvement and professional distance.

• You have high self-esteem, and you are controlled and focused even in stressful situations. And you can handle conflicts and resolve it amicably.

• You remain calm and factual and are guided by a win-win solution.

• You See feedback as an opportunity to improve and opens channels for feedback. You also provide feedback which is objective and constructive in nature.

• You build a relationship with the customer that is based on honesty, mutual respect, confidence and mutual trust.

• You are a good team player and always support and motivate your colleagues. Method & process competence

• You understand the customer life cycle management and related functionalities in DMS

• You keep a continuous update of customer data and record the same.

• You are aware of calling script and follow it religiously for effective calling.

• You keep a track of calling activities and complete it on time for better results.

• You keep a track of lost customers and put the efforts to bring them back to the dealership.

• You promote the service product, campaigns through various modes like SMS, email and proactive calling.

• You work according to the MB service processes and standards. Specialist competence

• You Understand and are aware of business management co-relation, e.g. Customer satisfaction, root cause analysis, you are responsible to a large extent for CSI.

• You are an expert in implementing Customer Relationship Strategy.

• You are an important point of contact, and are a facilitator between the needs of the customer and the company.

• You take care of the customer relationship in every stage of the ownership, supported through Marketing and Service Programs.

• Contributes to the critical interaction and dialogue after the vehicle has been purchased, builds up confidence, trust and loyalty with the Customer.

• You have brief knowledge of the Mercedes-Benz vehicles, dealer policies and service products.

• Statutory Benefit

• Accidental Policy

• Good Incentive

B.U.Bhandari Motors Pvt. Ltd.