Job Description

FunctionEmerging Mobility Business UnitPay BandE4 to M2RoleAs the CRM you will be part of the EMBU and will report to the Performance Marketing Manager.The purpose of your role will be to to maximize the efficiency of the CRM data and software to improve customer care.A purpose driven role for youYour key responsibilities will include, but not limited to:Develop & execute customer relationship management campaigns to increase customer loyaltyPrepare a set of universal customer relationship procedures & apply them at every level of the companyAnalyze customer behavior and measure their impact on business outcomes to update strategiesDivide customers into different classes based on common characteristics like demographics or behaviors and personalize the approach effectivelyRun effective promotional activities to optimize sales growth and customer retentionUse existing customer data to gain new leads and potential customersUnderstand previous customer attitudes to better engage current customersIdentify new and more cost-efficient communication channels with customersIdentify the most efficient customer interaction approaches & prioritize them accordinglyKeep customers updated about the latest collections & special offers in order to increase salesAdopt new trends & strategies to expand the customer base such as upselling and cross-sellingCoordinate different departments in terms of their customer interactions and establish a way to increase the level and effectiveness of their cooperationNotify admins and upper management about all the execution plans & required changesMonitor direct competitors of the company and find out how they handle customer relationshipsA Day in the lifeYour primary responsibility will be to manage the technology of a company to improve marketing. You will be responsible to maximize the efficiency of the CRM data and software to improve customer care.Academic Qualification & ExperienceBachelor\'s Degree in Marketing, Information Technology, Public Relations, Business Administration, Economics, Finance, or any other related field.Management degree preferred6-7 years of experience in CRM marketing or advertising within a Sales team in an advanced and highly competitive setting.Technical Skills/KnowledgeMust have technical skills and the ability to keep themselves up to date with all the latest technologyMust have experience on SFMC and other softwares like clevertap, MoEngage etcThe objective is to own the CRM. Role requires deeper knowledge & expertiseBehavioural SkillsCommunication SkillsInterpersonal SkillsCritical ThinkingTeam WorkPersuasionWhat will it be like to work for HeroAs the world\'s largest manufacturer of motorcycles and scooters for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India\'s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with absolute conviction, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation and aiming for the very best. Choose to be with the best, choose to be your best.About HeroHeadquartered in New Delhi (India), is the world\'s largest manufacturer of motorcycles and scooters for 22 consecutive years. We are at the forefront of developing modern, technologically superior and eco-friendly mobility solutions for its millions of customers around the world.Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America and the Middle East.We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision \xe2\x80\x9cBe the Future of Mobility\xe2\x80\x9d, Hero MotoCorp plans to achieve its next 100 million sales by 2030.We have a globally benchmarked manufacturing and Research & Development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp\'s eight \'green\' manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in Dow Jones Sustainability Index.In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 - its first EV - in India and plans to launch the product in global markets.We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket and motorsports. Hero MotoSports Team Rally is one of India\'s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp\'s Global Corporate Partner.Read moreBe with the best. Be your best. Catch-up on all our .Recruitment assessments - We at Hero are equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.Job Details- For internal use only

Hero MotoCorp