Job Description

Date: 4 Oct 2023 Location: Gurgaon, DL, IN, 110057 Company: Hero Motocorp




Function

Emerging Mobility Business Unit


Pay Band

E4 to M2


Role

As the CRM you will be part of the EMBU and will report to the Performance Marketing Manager. The purpose of your role will be to to maximize the efficiency of the CRM data and software to improve customer care.


A purpose driven role for you

Your key responsibilities will include, but not limited to:

• Develop & execute customer relationship management campaigns to increase customer loyalty
• Prepare a set of universal customer relationship procedures & apply them at every level of the company
• Analyze customer behavior and measure their impact on business outcomes to update strategies
• Divide customers into different classes based on common characteristics like demographics or behaviors and personalize the approach effectively
• Run effective promotional activities to optimize sales growth and customer retention
• Use existing customer data to gain new leads and potential customers
• Understand previous customer attitudes to better engage current customers
• Identify new and more cost-efficient communication channels with customers
• Identify the most efficient customer interaction approaches & prioritize them accordingly
• Keep customers updated about the latest collections & special offers in order to increase sales
• Adopt new trends & strategies to expand the customer base such as upselling and cross-selling
• Coordinate different departments in terms of their customer interactions and establish a way to increase the level and effectiveness of their cooperation
• Notify admins and upper management about all the execution plans & required changes
• Monitor direct competitors of the company and find out how they handle customer relationships

A Day in the life

Your primary responsibility will be to manage the technology of a company to improve marketing. You will be responsible to maximize the efficiency of the CRM data and software to improve customer care.


Academic Qualification & Experience

Bachelor\xe2\x80\x99s Degree in Marketing, Information Technology, Public Relations, Business Administration, Economics, Finance, or any other related field.
Management degree preferred 6-7 years of experience in CRM marketing or advertising within a Sales team in an advanced and highly competitive setting.


Technical Skills/Knowledge

• Must have technical skills and the ability to keep themselves up to date with all the latest technology
• Must have experience on SFMC
• Other softwares like clevertap, MoEngage etc.
• The objective is to own the CRM. Role requires deeper knowledge & expertise

Behavioural Skills

• Communication Skills
• Interpersonal Skills
• PR Building
• Relationship Building

What will it be like to work for Hero

As the world\xe2\x80\x99s largest manufacturer of motorcycles for the last 22 years, Hero is where you will get to work with the brightest innovators, passionate about being the best in what they do. You will become a part of India\xe2\x80\x99s proudest legacy, a brand that is celebrated by 110 million Indians and is now taking over the world with its manufacturing superpower. If you are someone who dreams big and goes after their dreams with unapologetic ardor, Hero is your place to be. At Hero, we are building a cutting-edge future of mobility, pushing frontiers of innovation, and aiming for the very best. Choose to be with the best, choose to be your best.


About Hero

Headquartered in New Delhi (India), Hero MotoCorp is the world\'s largest manufacturer of motorcycles for 22 consecutive years. We are at the forefront of developing modern, technologically superior, and eco-friendly mobility solutions for its millions of customers around the world.
Hero MotoCorp has rapidly transformed into a true multinational organization with a presence in 47 countries across Asia, Africa, Latin America, and the Middle East.
We have achieved the coveted milestone of 110 million cumulative production and sales since inception. Aligned with its Vision \xe2\x80\x9cBe the Future of Mobility\xe2\x80\x9d, Hero MotoCorp plans to achieve its next 100 million sales by 2030.
We have a globally benchmarked manufacturing and Research and development (R&D) ecosystem that is spread across global geographies. Its R&D facilities are located in India and Germany - the Centre of Innovation and Technology (CIT) at Jaipur, India, and the Tech Centre Germany (TCG), near Munich. Hero MotoCorp\xe2\x80\x99s eight \xe2\x80\x98green\xe2\x80\x99 manufacturing facilities are spread across India (6), Colombia (1) and Bangladesh (1).
Hero MotoCorp is the pre-eminent leader in the Indian two-wheeler market. It is the only motorcycle manufacturing company listed in the Dow Jones Sustainability Index.
In 2022, Hero MotoCorp launched a separate brand for emerging mobility solutions, including Electric Vehicles (EV) - VIDA, Powered by Hero. VIDA has commenced sales of VIDA V1 \xe2\x80\x93 its first EV \xe2\x80\x93 in India and plans to launch the product in global markets.
We are one of the largest global corporate promoters of multiple sporting disciplines. Hero is globally associated with golf, football, field hockey, cricket, and motorsports. Hero MotoSports Team Rally is one of India\xe2\x80\x99s flag-bearers in global rally racing. The iconic golfer Tiger Woods is Hero MotoCorp\xe2\x80\x99s Global Corporate Partner.
Read more about us.
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Recruitment assessments \xe2\x80\x93 We at Hero are an equal opportunity employer and committed to a policy of treating all its employees and job applications equally. Some of our roles use assessments to help us understand how suitable you are for the role you\'ve applied to. If you are invited to take an assessment, this is great news. It means your application has progressed to an important stage of our recruitment process.

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