Who are we? Whatfix is a data-driven digital adoption platform (DAP) that enables organizations and users to maximize the benefits of software. Whatfix acts as an interactive overlay on top of any application to guide users with real-time guidance, self-help support, and user feedback. With product analytics and AI, Whatfix enables scalable success with technology, maximizing productivity, and leveraging data-driven insights for better decision-making. The company has seven offices globally in the US, India, UK, Germany, Singapore, and Australia, and works with Fortune 500 companies around the world. Whatfix has raised $140 million to date and is backed by marquee investors including Softbank, Sequoia, Dragoneer, and Cisco Investments. \xe2\x80\x9cHustle Mode ON\xe2\x80\x9d is the motto we live by.

• Whatfix has been named among the top 20 B2B tech companies like Adobe, PayPal, and Cisco.
• With YoY revenue growth of over 65%, we have also been recognized among the top 20 fastest-growing SaaS companies worldwide in the SaaS 1000 list.
• Recognized by Forrester and Everest Group as a \'Leader\' in the digital adoption space, and listed by LinkedIn among one of the Top 5 startups in India in 2020
• Listed in Deloitte Technology Fast 500\xe2\x84\xa2 among fastest-growing companies in North America for 2022 and 2021 and recognized as Great Place to Work 2022-2023
• Our Customer centricity is evident from a Customer rating of 4.67 on G2 Crowd & 4.7 on Gartner Peer Insights

Are you ready for the next phase of your growth? Whatfix is currently the industry leader in CSAT with 2-3X higher customer scores than our direct competitors on review sites like G2. We are committed to doubling down on and amplifying our customers\xe2\x80\x99 successes, and we are actively seeking a Customer Marketing Manager to focus on Whatfix\xe2\x80\x99s executive sponsor program and customer lifecycle marketing. This position could be the perfect fit for you if you have an interest in technology, thrive in a fast-paced environment, and want to contribute to customer marketing programs tied to Whatfix\xe2\x80\x99s success. Location: Whatfix Office in Bangalore Essential Responsibilities: In this role you will play a crucial role in Whatfix\xe2\x80\x99s executive sponsor program as well as email and in-app customer lifecycle marketing driving deeper engagement, advocacy, retention, and growth across our customer base through the relationship lifecycle.

• Foster a deep understanding of our customers\xe2\x80\x99 organizational goals and objectives to identify opportunities for alignment with Whatfix\xe2\x80\x99s customer marketing strategies

• Drive customer marketing programs that support communication, engagement, and adoption of new and existing product capabilities and feature launches, by engaging customers with personalized, targeted and relevant marketing at every stage
• Implement a range of cross-sell efforts to ensure customers are aware of recent product innovation and add-on options to maximize lifetime value and customer satisfaction
• Develop, execute, and measure creative communications, such as newsletters, surveys, campaign emails, nurture streams, webinars, etc.
• Track and report on key success metrics measuring the impact of activities on customer advocacy, growth, retention, and financial outcomes.
• Manage our executive sponsorship program for our top accounts globally
• Optimize and roll out enhanced framework around executive engagement and drive impactful engagements
• Build deep relationships and drive alignment with teams that will participate in the program - executives, executive assistants, account teams, marketing
• Create ghostwritten content using executives\xe2\x80\x99 voices combined with details about the target accounts to support program needs
• Collaborate with other teams that leverage Whatfix executives, ensuring efficiency and clarity internally and with our customers - (i.e., executive briefing program, executive experience events)
• Provide informed executive sponsor assignment recommendations that will best support a strategic engagement with the sponsored account
• Optimize supporting processes and measurement tools
• Understand and communicate the results and drive continuous improvement for the program by utilizing data combined with valuable feedback from executives and account teams

Basic Qualifications: Qualifications/Requirements -

• Master\xe2\x80\x99s degree from an accredited university
• 5 years of experience in marketing. Experience in customer marketing, customer advocacy, and/or technology marketing a plus.
• Fluency in spoken and written English

Desired Characteristics -

• Ability to engage up and down the organization with confidence and poise
• Excellent public speaking, writing, and storytelling skills, ability to present to different audiences (Executives, Sales, Customer Success, etc.).
• Ability to influence and drive objectives across global, regional, and functional teams to achieve outcomes.
• Adept at creatively engaging and motivating customers with out-of-the-box thinking and innovative programs.
• Being data-driven and creative, you employ innovation to explore new strategies, consistently learning and refining based on data and reporting.

• Relentless focus on urgency in execution and problem-solving
• Comfortable with an ever-changing environment that requires you to be agile

Perks & Benefits (India):

• Best-in-class medical insurance coverage
• Free lunch & dinner buffet
• Doorstep cab drop facility
• Education sponsorship
• Internal job transfer
• Scope to represent Whatfix at global events
• Onsite customer travel and business meetings
• We also provide uncapped incentives, bonus plans and opportunities to employees (especially those in GTM teams) to travel to meet our global customers

Note:

• We strive to live and breathe our Cultural Principles and encourage employees to demonstrate some of these core values - Customer First; Empathy; Transparency; Fail Fast and scale Fast; No Hierarchies for Communication; Deep Dive and innovate; Trust, Do it as you own it;
• We are an equal opportunity employer and value diverse people because of and not in spite of the differences. We do not discriminate on the basis of race, religion, color, national origin, ethnicity, gender, sexual orientation, age, marital status, veteran status, or disability status