Job Description

Company : HUL - Pureit Department : CD Job Title : Executive - Channel Marketing Reports TO The CME will report to Customer Marketing Manager Job Overview He/She does not have any HUL employees as direct subordinates. He/ She works in tandem with other functions viz. CM, CD-Regions/ASM & CD - Finance. Channel Marketing is combination of Trade Marketing/Shopper Marketing & Analytical Role, The right candidate for this role needs to be good at analytics and maintaining a great & positive working equation with his/her stakeholders. The role requires to be process oriented, high discipline with timelines and a very strong business understanding. Assist in planning of Sales Numbers at Branch, ASM and Sku level for the category Manage channel programmes for retailers/distributors by keeping a close track on key performance matrix & plan for suitable course correction if any Track competition schemes, channel, and loyalty programmes for the category Handling Entire Consumer finance for the category & plan for special schemes during festivals Responsible for forecasting sales trends & complete end to end business analysis Shopper Marketing Increase Brand Visibility at shop floor thru Various Activity and Ideation Manage and track POSM & brand assets at National level Budget Management Constant interaction with key & multiple stakeholders to understand their business plans & plan for trade promotions as per Plan. Plan New Launches GTM for the Brand Manage data and mis for the business & support business functions on key data sets - Primary, Secondary & Tertiary. Scope of work The CME should have thorough understanding of trade & channel programmes, its ways of working & category management. The CME job requires him/her to have an very good interpersonal skill because he/she needs to interact and work proactively with multiple stakeholders & maintain sound relationship. Person should be a very good team player as they will be working with both multiple stakeholders. Must have a bend towards being data centric and ensuring that the business is driven and supported by data and insights. Qualification MBA/PGDM degree in Sales/ Marketing Min 3+ years of experience as Trade Marketing Executive Industry background: FMCD preferred Strong Excel & Analytical Skills Should be well versed with Numbers & timeline adherence in critical

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