Job Description

By continuing to use and navigate this website, you are agreeing to the use of cookies.
Accept ClosePress Tab to Move to Skip to Content LinkSearch by KeywordSearch by LocationSelect how often (in days) to receive an alert:Create Alert\xc3\x97Select how often (in days) to receive an alert:Apply nowStartPlease wait...Customer Channel Marketing Specialist - India (Goa)Date: Aug 14, 2024Location:INAdditional Location: GoaFunction: CCMSeniority Level: AssociateEmployment type: PermanentWorkplace Type: On-siteCompany: Campari India Private LtdCampari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.General DescriptionCampari Group is the sixth-largest player worldwide in the premium spirits industry, with a portfolio of over 50 premium and super premium brands, including Aperol, Campari, SKYY, Wild Turkey and Grand Marnier. The Group has a global distribution reach, trading in over 190 nations around the world with leading positions in Europe and the Americas.In India we have a great portfolio of brands across categories and only growing with market presence across relevant Indian states: Aperol, Campari, Skyy Vodka, Bulldog Gin , The Glen Grant Single Malt , Wild Turkey Bourbon , Cinzano Prosecco & Rosso & Old Smuggler Blended Scotch Whisky.The CCM Specialist role is focused in contributing to the development of Campari Group\'s portfolio in the on-trade & off trade by driving penetration in the target outlets and ensuring proper brand education and world-class execution of visibility / promotional activities / events in the distributed outlets. The incumbent has a passion for mixology, demonstrated through knowledge of cocktails and on-trade trends, a working knowledge of how on-trade outlets operate (i.e., menu creation, drink profitability, brand selection etc) is critical.Mission/ObjectivesEnsuring that Commercial Objectives for the on trade & off trade channel, brand and customer KPI\'s (including: Sales, Profitability, Market Share) are delivered.To win at the point of sale by ensuring superior and consumer experience to boost brand building effectiveness. Ensuring Executional KPIs (including: back bar displays , menu listing , speed/quality of execution, positive customer feedback) are delivered.Activation Excellence:Plan , lead and handle overall execution of brand activation caledar in line with the MWB and support project planning.Customize & implement bespoke programs (as per brand guidelines)Brand theme activities: Sundowners, Pool Parties, Cocktail Week, Negroni Week, Father\'s Day, Valentines, Whisky Appreciations, etcPlan , lead , execute the bar staff training calendar for the portfolioEnsuring training and development of the execution force through on the job training and scheduling training calendar ( Distributor + Campari Commercial Teams ), deployment of tools i.e. CAODrive on-trade segmentation in line with global model yet relevant to India RTMEnsure that merchandise standards \xe2\x80\x9cThe Perfect Store\xe2\x80\x9d are adhered to for best in class execution of all BTL activationsCreate a on trade scorecard for KPI definition for On-premise accounts / national chainsWork collaboratively with the brand marketing and commercial sales teams ( Campari India & the distributor teams), leading the development and implementation of BTL Activity calendar in line with our Must Win Battle.Ensures POS is 100% compliant with the Brand Guideline & 100% fit for purpose, in sufficient quantities to achieve visibility objectives in all relevant outlets,as per the annual aligned planSupport in the development and execution of Consumer & Shopper activations, including point of sale, gift packs ( packaging & gifts ), in-store displays, sales toolkits and sampling activations, consistent with Perfect Store guidelines .Customize visibility initiatives for outletsExplore opportunities in image outlets in both on & off tradeBrand walls, wall bays , shelf in shelf , festive gandolas etcIncentive planning & deployment to drive recommendationEnd to end execution of the training modules supported by the local or national training agency & commercial teamsPartner with the key local bartenders to nurture and execute dialogue content - menu creation , bespoke drinks , cocktail menu\'s , pairings , leverage their digital reach by promoting our drinks etcKey Relationships:Internal: Marketing & Brand Team, Campari Commercial Managers, Distributor State- Regional Teams, Finance Team , Head CCM team.External : Key Customers within the Region, Agencies, POS Logistics , Design & gifting agencies , production partners (printers, pos material units etc ) , bartenders , training agencies , wedding planners.Experience RequiredProven track record of working in On/Off Trade - Key Accounts Sales, Retail Sales , Brand Management or Trade Activation (2-6 yrs).Demonstrated experience in managing expense budgets, procurement, and both Agency and Customer relationshipsPost Graduation Degree with relevant subject focus preferredDemostated ability to work within cross functional teams, and showcase influencing skillsExperience managing large cross functional commercial projects desirableStrong relationships in On Premise and Bartender communityKnowledge of the Liquor industry and regulatory environment, and communication guidelinesKnowledge of the on-premise activaiton planning/ management/ operationAbility to network and build strong relationshipsCompetenciesProject Management - The ability to put together required resource, cost, and timelines to execute the proposed activation plan for the State. Understanding how best to engage and influence key stakeholders to ensure that executional standards are met and delivered on time in full.Presenting and Communicating - Able to present information, ideas and proposals and communicate in an influential, confident, clear and open way with both internal and external stakeholders. Being able to articulate strategy, and demonstrate how it connects through to the channel execution plan is central.Relating and Networking - The ability to establish relationships both inside and outside the organisation as well as cultivating a wide range of contacts that lead to a greater ability to source information and build competitive advantage.Market Intelligence :Monthly Trade Visits to maintain relevance, exposure to market, challenges & trendsAnalyze market / competitor trendsOur commitment to Diversity & Inclusion:At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual\'s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.Note to applicants:Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.Notice to third party agencies:Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agencyApply nowStartPlease wait...Find similar jobs:\xc2\xa9 DAVIDE CAMPARI-Milano N.V. 20099 - Sesto San Giovanni Via Franco Sacchetti 20 - VATIN: IT06672120158 - Registro imprese 06672120158 - Capitale Sociale E. 58.080.000

Campari