Job Description

Campaign Execution and Management :Planning and Implementation:Develop and implement digital marketing strategies and campaigns across various channels, including social media, email, SEO, and PPC. Budget Management :Allocate budgets for digital marketing campaigns and ensure they stay within budget while achieving desired results. Content Creation :Create engaging and high-quality content for various digital channels, including website copy, social media posts, email newsletters, and blog articles. SEO and PPC :Conduct keyword research, optimize website content for search engines (SEO), and manage paid advertising campaigns (PPC) on platforms like Google Ads and social media. Social Media Management :Develop and execute social media strategies, create engaging content, manage social media communities, and monitor social media performance. Email Marketing :Plan, create, and execute email marketing campaigns to nurture leads, promote products/services, and engage with customers. Website Management :Manage website content, ensure it is optimized for search engines and user experience, and collaborate with designers to improve user experience. Data Analysis and Reporting :Performance Tracking :Track and analyze the performance of digital marketing campaigns using web analytics tools, such as Google Analytics, MetaReporting :Prepare and present regular reports on campaign performance, including key metrics like website traffic, conversion rates, and ROI.Optimization : Identify areas for improvement based on data analysis and implement strategies to optimize campaign performance. (ref:updazz.com)

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