Job Description

About Appitsimple Infotek:Established in 2014, we, Appitsimple Infotek, are an Ahmedabad-based IT firm with an impressive portfolio of IT solutions, including CallHippo - a virtual phone system, and SoftwareSuggest - a software recommendation platform.We boast a dedicated workforce of 160+ employees from diverse backgrounds and domains, consistently striving to develop IT solutions that significantly benefit businesses. Moreover, our commitment lies in fostering an employee-friendly and rewarding workplace, ensuring both professional and personal growth for our employees.To know more: https://appitsimple.com/About SoftwareSuggest:SoftwareSuggest is a leading software recommendation platform, revolutionizing how businesses find the best software solutions. Established in 2014, we provide expert insights and reviews, guiding users to make informed decisions. Our mission is to simplify software selection and help companies thrive with the right tools for success.
To know more: https://www.softwaresuggest.com/About CallHippo:CallHippo is a futuristic virtual phone system that revolutionizes communication for businesses of all scales and sizes. Established with the aim of enhancing customer communications and boosting team collaboration, it offers an array of 50+ advanced features. The company has a strong global presence, with footprints in 80+ countries.To know more: https://callhippo.com/About Control Hippo:ControlHippo is a WhatsApp engagement platform that revolutionizes how businesses connect with customers. With Control Hippo, businesses can effortlessly access their WhatsApp business account from a unified platform, efficiently handling incoming queries and establishing meaningful connections with prospects.Control Hippo also helps with the following --Customer Support-Lead Generation-Order Management-Marketing Campaigns-Surveys and FeedbackTo know more: https://controlhippo.com/:
1. Conversion Optimization: Analyzing website and campaign performance to improve conversion rates.
2. A/B Testing: Designing, running, and analyzing experiments to determine the most effective strategies.
3. Data Analysis: Using analytics tools to track user behavior and identify optimization opportunities.
4. UX Enhancements: Collaborating with designers and developers to improve user experience and reduce drop-offs.
5. Strategic Recommendations: Providing actionable insights based on data to improve ROI.
6. Reporting: Creating detailed reports on test results and optimization impacts.
Stakeholder Collaboration: Working with marketing, sales, and product teams to align goals.Qualifications:
1. Data Analysis: Proficiency in tools like Google Analytics, Hotjar, or Mixpanel.
2. A/B Testing Expertise: Experience with platforms like Optimizely, VWO, or Google Optimize.
3. UX/UI Knowledge: Understanding design principles and user behavior patterns.
4. Technical Skills: Familiarity with HTML, CSS, and basic JavaScript for implementation via GTM and other software usage knowledge required.
5. Research Skills: Ability to conduct qualitative and quantitative research, including user testing and surveys.
6. Problem-Solving: Analytical mindset to identify bottlenecks in the conversion funnel.
7. Communication: Strong ability to present findings and recommendations clearly to stakeholders.
8. SEO & Digital Marketing Basics: Understanding how CRO integrates with broader marketing efforts.
9. Project Management: Ability to manage multiple tests and optimization initiatives simultaneously.
10.Attention to Detail: Precision in tracking and analyzing performance metrics.

CallHippo