Job Description

CRM & Email Campaign Intern

Location: Delhi (Onsite Job), 6 Days Working

Key Responsibilities:

? CRM Management: Assist in maintaining and updating the CRM system (e.g., ZOHO.)

to ensure accurate customer data, segmentation, and communication logs.

? Email Campaign Development: Help create, design, and execute email marketing

campaigns, including promotional emails, newsletters, and customer retention

campaigns.

? Audience Segmentation: Assist in segmenting email lists based on customer behavior,

preferences, and demographics to increase engagement and conversion rates.

? A/B Testing & Optimization: Help set up A/B tests for subject lines, copy, calls to action

(CTAs), and overall design of emails to optimize campaign performance.

? Data Analysis & Reporting: Track and analyze email campaign performance, including

open rates, click-through rates, conversion rates, and unsubscribe rates. Provide

insights for continuous improvement.

? Automation Workflow Support: Support the setup and optimization of automated email

workflows, such as welcome series, cart abandonment, and re-engagement campaigns.

? Customer Journey Mapping: Assist in creating and refining customer journey maps to

ensure effective and personalized communication across various stages of the customer

lifecycle.

? Content Creation: Collaborate with the content team to create engaging and relevant

content for email newsletters, transactional emails, and promotional campaigns.

? Collaboration with Marketing Teams: Work closely with other marketing teams (social

media, PPC, product) to align email marketing strategies with broader campaigns and

objectives.

Job Type: Internship

Pay: ?12,000.00 - ?18,000.00 per month

Schedule:

• Day shift

Experience:

• total work: 1 year (Preferred)

Work Location: In person