Job Description

We are seeking a creative and strategic Content Strategist to develop compelling, high-quality content for our jewelry brand. This role involves crafting engaging storytelling, optimizing content for digital platforms, and driving brand awareness through strategic content planning. The ideal candidate will have a deep understanding of the luxury jewelry market, customer behavior, and digital marketing trends.Key Responsibilities:1. Content Strategy & Planning:- Develop and execute a content strategy aligned with brand goals, audience interests, and industry trends.- Plan content calendars for digital channels, including websites, social media, blogs, email campaigns, and advertisements.- Ensure brand messaging, tone, and storytelling are consistent across all platforms.2. Content Creation & Management:- Write, edit, and oversee high-quality content, including product descriptions, blog articles, social media posts, and email marketing campaigns.- Collaborate with designers, photographers, and videographers to create visually appealing multimedia content.- Optimize content for SEO, increasing organic reach and search engine rankings.3. Digital Marketing & Social Media:- Develop compelling social media content strategies to engage and grow audiences.- Monitor social media trends, engagement metrics, and customer feedback to refine content.- Work closely with influencers, brand ambassadors, and PR teams for collaborations and campaigns.4. Brand Storytelling & Product Marketing:- Craft engaging brand narratives that resonate with customers and highlight the craftsmanship, heritage, and uniqueness of jewelry collections.- Develop product-focused content that showcases materials, gemstones, and craftsmanship techniques.5. Performance Analysis & Optimization:- Track and analyze content performance using tools like Google Analytics, SEMrush, and social media insights.- Adjust strategies based on data-driven insights to enhance engagement and conversions.- Conduct competitor analysis to stay ahead in content marketing trends.Key Skills & Qualifications: - Experience: 3+ years in content strategy, digital marketing, or a related field, preferably in the luxury or jewelry industry. - Writing & Editing: Strong writing, storytelling, and editing skills with an eye for detail. - SEO & Digital Marketing: Knowledge of SEO best practices, keyword research, and digital marketing strategies. - Social Media Expertise: Experience managing content across platforms like Instagram, Facebook, Pinterest, and TikTok. - Analytical Skills: Ability to track content performance and adjust strategies based on insights. - Creative Vision: Passion for luxury branding, aesthetics, and storytelling.Kindly Contact:HR || Team || 9265966493 (ref:updazz.com)

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