As the Creative Lead & Copywriter at AdVantage, you will play a pivotal role in shaping the creative direction of our digital marketing campaigns. You will be responsible for developing engaging and persuasive copy that resonates with our target audience, aligns with our clients\' brand voice, and drives desired actions. Responsibilities:
Creative Leadership:
Lead and inspire a team of creative professionals, fostering a collaborative and innovative work environment.
Develop and execute creative strategies that align with clients\' marketing objectives.
Provide creative direction and guidance throughout the project lifecycle.
Copywriting:
Craft compelling and high-converting copy for various digital platforms, including websites, social media, email campaigns, and advertisements.
Ensure consistency in brand messaging and tone across all channels.
Collaborate with designers, marketers, and other stakeholders to create integrated campaigns.
Strategy and Planning:
Collaborate with the strategy team to understand client goals and target audience insights.
Participate in brainstorming sessions and contribute innovative ideas to enhance campaign effectiveness.
Stay up-to-date with industry trends and incorporate best practices into our creative processes.
Quality Assurance:
Review and edit content to ensure accuracy, clarity, and adherence to brand guidelines.
Conduct regular audits to ensure consistency and alignment with strategic goals.
Client Collaboration:
Work closely with clients to understand their vision, preferences, and feedback.
Present creative concepts and articulate the rationale behind strategic decisions to clients.
Requirements:
Proven experience as a Creative Lead or similar role in a digital marketing environment.
Strong portfolio showcasing successful campaigns and diverse writing styles.
Exceptional written and verbal communication skills.
Ability to manage multiple projects simultaneously and meet tight deadlines.
Familiarity with digital marketing trends, SEO, and analytics.
Proficiency in industry-standard creative software/tools.