- Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
- Produce strategically sound conceptual work and bring it to life through rapid prototyping
- Collaborate with the marketing and sales departments in developing marketing plans, analyzing results, and identifying opportunities
- Adhere to set brand guidelines, meet, and exceed defined expectations in terms of aesthetics, quality, turnaround time, budget and efficiency
- Supervise a cross-functional team of ( graphic designers, copywriters, social-media experts, photographers/videographers, and project managers) either in house and outsourced , in the strategic development of messaging and deliverables
- Conduct brainstorming sessions with the marketing team, maintaining strategic thinking to develop innovative and actionable initiatives
- Proactively identify opportunities to employ pop culture trends and latest trends in design and production in every day brand tasks
- Review and approve art and copy developed by the team, ensuring that deliverables address marketing goals and challenges effectively
- Produce fresh, innovative work that translates complex ideas into compelling stories either in digital or via on ground experiences
Skills And Attributes For Success:
- An innovative mindset that takes a problem and delivers compelling and inspiring creative solutions
Excellent communication (comprehension, verbal and written) and interpersonal skills with the ability to communicate and persuade
Exceptional attention to detail
To qualify for the role, you must have:
- Bachelors degree or college diploma (preferably in Graphic Design or related discipline)
- 6+ years of relevant experience ( agency experience is a plus )
- Experience in creating marketing/advertising campaigns from developing the vision and messaging platform to overseeing production on time and within budget
- Experience in creating integrated content and design across all marketing channels: digital, social media, paid media, print, retail and production and experiences
- Proficiency in Adobe Illustrator, Adobe Photoshop, and Adobe InDesign, Adobe DC and Microsoft Office (PowerPoint, Word and Excel)
- Ideally, youll also have Knowledge of Adobe After effects, Premier Pro and motion graphics skills
IIM Jobs
MNCJobsIndia.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.