Job Description

Role Overview:

I am looking for a Creative Content Writer who excels in writing engaging, audience-centric, and platform-specific conten t tailored for social media. The ideal candidate is a confident storyteller, both visual and verbal, who collaborates seamlessly with the creative and social media teams. This individual should be experienced in writing crisp, impactful copy for ads, posts, and reels, while also being comfortable recording and presenting on camera.

Key Responsibilities:Content Creation:

1. Social Media Content :

a. Write captivating content for posts, reels, and stories for platforms like Instagram, Facebook, LinkedIn, and Twitter.

b. Create platform-specific content that aligns with SMO (Social Media Optimization) principles.

2. Script Writing :

a. Develop engaging scripts for ads, reels, and videos with clear beginnings, hooks, and endings.

b. Use audience-relevant prompts and storytelling techniques to create impactful video content.

3. Ad Copywriting :

a. Write concise and compelling social media ad copies that drive engagement and conversions.

4. Collaborative Content :

a. Work closely with the creative team and social media manager to align content with overall strategies and campaigns.

Video and Camera Presence:

1. On-Camera Confidence :

a. Record and present video content for reels, ads, and campaigns with confidence and professionalism.

2. Visual Storytelling :

a. Combine visual and verbal storytelling techniques to create engaging narratives that resonate with the audience.

Research and Innovation:

1. Trend Analysis :

a. Stay updated with the latest content trends, audience preferences, and social media algorithms.

2. Idea Generation :

a. Brainstorm innovative content ideas and campaigns that reflect audience needs and brand identity.

Post Optimization:

1. Audience-Centric Writing :

a. Understand and write for the target audience, ensuring the tone and style are relatable and engaging.

2. Content Structuring :

a. Structure content with clear calls-to-action and optimize it for readability and platform-specific algorithms.

Requirements:Skills:

1. Writing Proficiency :

a. Strong command of English and Hindi (if needed) with the ability to write crisp, audience-focused content.

2. Script and Copywriting :

a. Expertise in scriptwriting for reels and ads, crafting catchy hooks, and impactful closures.

3. Content Optimization :

a. Familiarity with SMO and content strategies tailored for different social media platforms.

4. Creative Thinking :

a. Visual and verbal storytelling ability with a knack for light-hearted, engaging content.

5. On-Camera Skills :

a. Confidence in presenting on camera, with a professional and relatable demeanor.

Soft Skills:

1. Team Collaboration :

a. Ability to work seamlessly with the social media manager and creative team.

2. Quick Adaptability :

a. Promptness in delivering content and adapting to fast-paced requirements.

3. Trend Awareness :

a. Strong understanding of current trends, audience preferences, and market dynamics.

4. Presentable and Confident :

a. Professional appearance and ability to represent the brand positively.

Experience:

1. Content Writing :

a. 2-4 years of experience in creative content writing, preferably for social media or digital platforms.

2. Portfolio :

a. A strong portfolio showcasing social media posts, scripts, and ad copies.

Perks:

1. Opportunity to work on creative, high-visibility projects.

2. Hybrid work model for flexibility.

3. Skill development sessions for content and video creation.

4. Collaborative and innovative work culture.

Job Type: Full-time

Pay: ?20,000.00 - ?30,000.00 per month

Schedule:

• Day shift

Experience:

• Content writing: 1 year (Preferred)
• total work: 1 year (Preferred)

Language:

• Hindi (Preferred)
• English (Preferred)

Work Location: In person