Job Description

Company Overview: Anantya.ai is a leading Communications Platform as a Service (CPaaS) company, dedicated to transforming how businesses interact with customers.

:

Anantya.ai is seeking a dynamic and creative Marketing Specialist with strong content writing skills to join our growing team. As a key member of the marketing department, you will be responsible for crafting compelling content that resonates with our target audience, enhances brand awareness, and drives engagement.

Key Responsibilities:

1. Develop creative and engaging content for various marketing channels including websites, blogs, social media, email campaigns, and more.

2. Collaborate with the graphic design team to create visually appealing assets using tools like Canva.

3. Write clear and concise technical content, whitepapers, case studies, and product documentation.

4. Optimize content for SEO and ensure it aligns with Anantya.ai's brand voice and messaging.

5. Stay updated with industry trends and incorporate best practices in content creation and digital marketing strategies.

6. Work closely with cross-functional teams including sales, product management, and support to ensure cohesive messaging and effective communication.

Requirements:

1. Bachelor's degree in Marketing, Communications, Journalism, or a related field.

2. Proven experience as a content writer or similar role with a strong portfolio of published articles or samples.

3. Excellent writing, editing, and proofreading skills with a keen eye for detail.

4. Basic proficiency in graphic design tools such as Canva.

5. Familiarity with technical content writing and ability to simplify complex information.

6. Strong understanding of SEO principles and best practices.

7. Ability to work effectively in a fast-paced environment and meet deadlines.

Preferred Qualifications:

Experience in the AI or technology industry is a plus.

Previous experience with B2B marketing and understanding of SaaS products.

Knowledge of analytics tools to measure content performance.

Job Types: Full-time, Fresher

Pay: ?30,000.00 - ?32,000.00 per month

Work Location: In person