Job Description

Job Summary: \xe2\x80\xa2 Brand Management for Gyne portfolio \xe2\x80\xa2 Responsible for a brand plan that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader accountability owned by a CBL. \xe2\x80\xa2 Manages a sub-segment of the category. \xe2\x80\xa2 Owns the budget and execution of programs part of the tactical plan. \xe2\x80\xa2 Develop the digital strategy roadmap for the business and implement digital initiatives and evaluate channels for execution Responsibilities: \xe2\x80\xa2 Provide local insights and brand feedback to Brand Lead / Category Lead \xe2\x80\xa2 Lead Cross Functional Team to drive brand/portfolio objectives \xe2\x80\xa2 Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives \xe2\x80\xa2 Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country \xe2\x80\xa2 Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc.) \xe2\x80\xa2 Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA \xe2\x80\xa2 Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed \xe2\x80\xa2 Manage local agencies for trans-creation (budget, scope, timing, and quality of project) \xe2\x80\xa2 Forecast brand performance and track progress towards target \xe2\x80\xa2 Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads \xe2\x80\xa2 Cross-functional brand leadership \xe2\x80\x93 across Field Force, Account mgmt, medical, legal, regulatory, etc \xe2\x80\xa2 Train Field Force on product positioning and prioritization \xe2\x80\xa2 Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes Shared Accountability \xe2\x80\xa2 Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead) \xe2\x80\xa2 Long-range forecasting (with the leadership team) \xe2\x80\xa2 Revenue adjustments, as needed (with the leadership team) \xe2\x80\xa2 Develop promotional meetings strategy and drive execution \xe2\x80\xa2 Validate brand-specific messages, design training (w/medical, regulatory) \xe2\x80\xa2 Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Accountable \xe2\x80\xa2 Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal \xe2\x80\xa2 Campaign Development: Select best fitting modules for country needs \xe2\x80\xa2 Promo Meetings: Manage compliance review of materials Product Complexity \xe2\x80\xa2 Participates in Launch Strategies \xe2\x80\xa2 Designs and participates in growth product strategies \xe2\x80\xa2 Designs and drives strategies for foundational products Digital initiatives \xe2\x80\xa2 Collaborate with other markets to leverage on the existing digital tools & explore possibility of localizing it \xe2\x80\xa2 Leverage on Pfizer Digital solutions in driving initiatives for wider reach of prospects &
communication to the existing customers \xe2\x80\xa2 Utilize & improvise the usage of digital tools to be able to have market insights & integrate it in the business strategy Organizational Relationships: \xe2\x80\xa2 Works closely with the CBL . \xe2\x80\xa2 Partners with the following team members, Medical, Legal, Regulatory, Access, Sales, GCO and BAI. Qualifications & Experience : \xe2\x80\xa2 4-8 years of Brand management experience in Pharma industry \xe2\x80\xa2 MBA RequiredPfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Marketing and Market Research#LI-PFE

Pfizer