Job Description

Job Summary: Brand Management for Gyne portfolio Responsible for a brand plan that maximizes patient impact and deliver against financial objectives within a brand/category sub-segment, while the overall accountability remains with the CBL. Business sub-segment is a geography, brand or portfolio that is managed as part of a broader accountability owned by a CBL. Manages a sub-segment of the category. Owns the budget and execution of programs part of the tactical plan. Develop the digital strategy roadmap for the business and implement digital initiatives and evaluate channels for execution Responsibilities: Provide local insights and brand feedback to Brand Lead / Category Lead Lead Cross Functional Team to drive brand/portfolio objectives Form a strong partnership with various x-functional stakeholders to drive and achieve aggressive revenue targets and profitability objectives Develop partnerships with multiple vendors to drive diagnostic infrastructure in the country Collaborate with partners to broaden access for our innovative drugs (Patient Groups, NGOs, etc.) Tailor brand and execute brand strategies to local market needs, and define local priorities for a brand or TA Select best-fitting modules from cross-EM content; translate and trans-create brand materials, as needed Manage local agencies for trans-creation (budget, scope, timing, and quality of project) Forecast brand performance and track progress towards target Develop country brand Plan and influence sales targets and brand A&P allocations with Marketing and Sales Leads Cross-functional brand leadership - across Field Force, Account mgmt, medical, legal, regulatory, etc Train Field Force on product positioning and prioritization Partner with Medical to educate KOLs on emergent medical research and differentiated product attributes Shared Accountability Develop country Op Plan and influence sales targets and brand A&P allocations (with CM/BU Lead and Mktg. Lead) Long-range forecasting (with the leadership team) Revenue adjustments, as needed (with the leadership team) Develop promotional meetings strategy and drive execution Validate brand-specific messages, design training (w/medical, regulatory) Develop awareness campaigns, congress content (w/ KOLs) in partnership with Medical Accountable Brand Plan: review of brand strategies by Sales/marketing/regulatory / legal Campaign Development: Select best fitting modules for country needs Promo Meetings: Manage compliance review of materials Product Complexity Participates in Launch Strategies Designs and participates in growth product strategies Designs and drives strategies for foundational products Digital initiatives Collaborate with other markets to leverage on the existing digital tools & explore possibility of localizing it Leverage on Pfizer Digital solutions in driving initiatives for wider reach of prospects &
communication to the existing customers Utilize & improvise the usage of digital tools to be able to have market insights & integrate it in the business strategy Organizational Relationships: Works closely with the CBL . Partners with the following team members, Medical, Legal, Regulatory, Access, Sales, GCO and BAI. Qualifications & Experience : 4-8 years of Brand management experience in Pharma industry MBA RequiredPfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.Marketing and Market Research#LI-PFE

Pfizer